Didn't see that coming.

With a title like "Rolling in the Deep," Adele's multi-format smash has, fittingly, found a home at a record number of radio formats, cementing its status as, according to Billboard charts, the most widely crossed over song of the past 25 years.

 

This week, Adele's "Rolling in the Deep" adds Latin Songs to its chart discography, marking the unprecedented and record-extending 12th Nielsen BDS-based Billboard airplay chart on which the song has appeared.

 

Since it debuted on the Triple A adult alternative chart the week of Dec. 11, 2010, where it would go on to lead for 14 frames - the list's longest reign for a song by a woman - "Deep" has dotted a dozen radio charts ranking such genres as rock, pop/adult, R&B/hip-hop, dance and Latin.

 

How historic is the cross-format saturation of "Deep"? Dating to the launch of Latin Songs the week of Oct. 4, 1986, just five other artists have even appeared on rock, pop/adult, R&B/hip-hop, dance and Latin song charts: Phil Collins, Eminem, Michael Jackson, Katy Perry and Suzanne Vega. Unlike Adele, however, all five acts have needed multiple songs to make their five-format crossovers.

 

(It's perhaps surprising to see folk singer/songwriter Vega alongside acts that have more commonly crossed format boundaries. Vega earned her place on the list with two songs: 1987's "Luka" and 1990's "Tom Diner," the latter of which, originally an a capella album cut, found support at R&B/hip-hop and dance circles courtesy of its inventive remix by DNA).

 

In addition to its airplay ubiquity, "Deep" has sold 4.33 million downloads, according to Nielsen SoundScan, helping the song spend seven weeks atop the Billboard Hot 100 beginning the week of May 21.

 

Here's a look at the airplay chart odyssey of Adele's "Rolling in the Deep" across the record 12 radio-based surveys on which it has appeared:

 

Debut Date, Chart, Peak Position

Dec. 11, 2010, Triple A, No. 1 (14 weeks)

Dec. 25, 2010, Adult Pop Songs, No. 1 (11 weeks*)

Jan. 22, 2011, Rock Songs, No. 15

March 19, 2011, Alternative Songs, No. 21

March 26, 2011, Adult Contemporary, No. 1 (four weeks*)

April 2, 2011, Radio Songs (all-format), No. 1 (six weeks)

April 2, 2011, Pop Songs, No. 1 (five weeks)

April 2, 2011, Dance Airplay, No. 2

May 28, 2011, Rhythmic, No. 12

July 2, 2011, R&B/Hip-Hop Airplay, No. 61

July 2, 2011, Latin Pop Songs, No. 17*

July 23, 2011, Latin Songs, No. 43*

*As of this week

 

Considering the song's blend of pop, soul and rock, it's understandable that "Deep" has been welcomed at numerous English-language formats.

 

But why has Latin radio joined the "Rolling" rally?

 

Billboard Latin charts manager Rauly Ramirez notes that as Arbitron's electronic Portable People Meter (PPM) has replaced its decades-old diary method to tabulate its ratings in 48 of the top 50 markets, stations across all formats, including Latin, have become more selective. (PPM measurement allows programmers to track what listeners are tuning to - and away from - on a song-by-song basis).

 

"It doesn't matter as much what genre music is anymore," Ramirez says. "As Latin pop stations fight to keep their audience numbers up in the PPM era, they'll play what they know will work."

 

Ramirez notes that "Deep" is one of 20 English-language tracks that have charted on Latin Songs so far this year, joining hits by such acts as Bruno Mars, Katy Perry and Rihanna. In comparison, 15 English-language hits crossed to the survey by this time last year and eight did so in between January and this week in July 2009.

 

Of the all-format audience of 149 million for "Deep" in the July 6-12 tracking week, Latin stations accounted for 3 million impressions. Latin Pop Songs panelist WKAQ/San Juan, P.R., led all Latin reporters with 67 plays for the song in that span.

 

"If a British pop/rock singer has the hottest song in the general market, so be it," says Ramirez.

 

"Latin pop stations will play it."

http://www.billboard.com/#/column/chartbea...005277912.story

Don't know if this had been posted, but I rather like it, RITD by Linkin Park!

 

Didn't see that coming.

:wub:

'Rolling In the Deep' is currently the 19th most-downloaded song in America, and will more-than-likely overtake two Katy Perry entries to leap to 17th by next week! :o Absolutely phenomenal success for this.

'Rolling In the Deep' is currently the 19th most-downloaded song in America, and will more-than-likely overtake two Katy Perry entries to leap to 17th by next week! :o Absolutely phenomenal success for this.

 

19th most downloaded song EVER? If so, that IS phenomenal

i love this song so much.

i really like this song. :cheer: :cheer: :cheer:

From Billboard@

"Rolling In The Deep" tops the 5 million mark in digital sales this week. It's the first song to sell 5 million digital copies in a calendar year. It streaked to 5 million in just 35 weeks, faster than any other song in digital history. The old record was held by the Black Eyed Peas' "I Gotta Feeling," which topped the 5 million mark in its 36th week.

Officially crowned as the year-end #1 in the USA :cheer: Not that it was in any doubt but it's nice to see it officially confirmed anyhow.

 

Someone Like You also crowned as year-end #24 in the USA :P

 

'21' is (again, very obviously) the #1 album of the year. '19' comes in at #37, not bad at all for a 2008 album that was selling entirely on promotion of a different album :D

Edited December 9, 201113 yr by Bré

Great news!

BIT LATE i know but the Jamie xx remix of this really is fantastic. lovelovelove