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Hits Daily Double - US Top 50 Albums

 

Building Albums Sales Chart - Now in: 54.02%

 

LAST UPDATE: 05/16/2011 18:56:05 PDT

 

 

LW TW artist / label

album

 

1 1 ADELE XL/COLUMBIA 62,410

21

3 2 NOW THAT'S WHAT I CALL MUSIC 38 CAPITOL/EMI 53,837

VARIOUS ARTISTS

5 3 JENNIFER LOPEZ ISLAND/IDJMG 20,741

LOVE?

-- 4 CHRISTINA PERRI ATLANTIC 19,847

LOVESTRONG.

10 5 JASON ALDEAN BROKEN BOW 19,448

MY KINDA PARTY

35 6 JUSTIN BIEBER ISLAND/IDJMG 17,990

NEVER SAY NEVER - THE REMIXES

-- 7 LONELY ISLAND UNIVERSAL REPUBLIC 15,752

TURTLENECK AND CHAIN

2 8 BEASTIE BOYS CAPITOL/EMI 13,089

HOT SAUCE COMMITTEE, PT. 2

14 9 LEMONADE MOUTH WALT DISNEY 12,980

SOUNDTRACK

-- 10 THE CARS HEAR MUSIC 12,821

MOVE LIKE THIS

19 11 P!NK LAFACE/JLG 10,210

GREATEST HITS SO FAR

33 12 NOW THAT'S WHAT I CALL MUSIC 37 CAPITOL/EMI 9,797

VARIOUS ARTISTS

-- 13 TYLER THE CREATOR XL/BEGGARS 9,718

GOBLIN

15 14 BRUNO MARS NEW ELEKTRA 9,490

DOO-WOPS & HOOLIGANS

21 15 CHRIS BROWN JIVE/JLG 9,282

F.A.M.E.

18 16 BRITNEY SPEARS JIVE/JLG 8,858

FEMME FATALE

38 17 JUSTIN BIEBER ISLAND/IDJMG 8,659

MY WORLD 2.0

20 18 KATY PERRY CAPITOL/EMI 8,529

TEENAGE DREAM

12 19 FOO FIGHTERS ROSWELL/RCA/RMG 8,230

WASTING LIGHT

27 20 TAYLOR SWIFT BIG MACHINE 7,771

SPEAK NOW

25 21 ADELE XL/COLUMBIA 7,667

19

23 22 LADY ANTEBELLUM CAPITOL NASHVILLE/EMI 7,643

NEED YOU NOW

17 23 KIRK FRANKLIN GOSPOCENTRIC 7,085

HELLO FEAR

7 24 SADE EPIC 6,996

ULTIMATE COLLECTION

32 25 RASCAL FLATTS BIG MACHINE 6,920

NOTHING LIKE THIS

-- 26 MATTHEW MORRISON ISLAND/IDJMG 6,907

MATTHEW MORRISON

6 27 STEVIE NICKS REPRISE 6,898

IN YOUR DREAMS

28 28 COLT FORD AVERAGE JOE'S 6,878

EVERY CHANCE I GET

29 29 ZAC BROWN BAND ATLANTIC 6,571

YOU GET WHAT YOU GIVE

-- 30 RAPHAEL SAADIQ COLUMBIA 6,494

STONE ROLLIN'

37 31 RIHANNA DEF JAM/IDJ 6,481

LOUD

9 32 MUMFORD & SONS GLASSNOTE 6,444

SIGH NO MORE

34 33 NICKI MINAJ YM/CASH MONEY/UNIV MOTOWN 6,148

PINK FRIDAY

40 34 SARA EVANS RCA NASHVILLE 6,036

STRONGER

26 35 GLEE CAST COLUMBIA 5,919

GLEE PRESENTS THE WARBLERS

44 36 THE BAND PERRY UNIV REPUBLIC NASHVILLE 5,781

THE BAND PERRY

24 37 WIZ KHALIFA ATLANTIC 5,767

ROLLING PAPERS

-- 38 BLACK LABEL SOCIETY EONE 5,762

SONG REMAINS NOT THE SAME

31 39 JENNIFER HUDSON ARISTA/RMG 5,672

I REMEMBER ME

16 40 ALISON KRAUSS & UNION STATION ROUNDER 5,528

PAPER AIRPLANE

39 41 KELLY PRICE MY BLOCK/MALACO 5,350

KELLY

42 42 MANA WARNER MUSIC LATINA 5,013

DRAMA Y LUZ

8 43 MUSIQ SOULCHILD ATLANTIC 4,956

MUSIQINTHEMAGIQ

48 44 MARSHA AMBROSIUS J RECORDS/RMG 4,956

LATE NIGHTS & EARLY MORNINGS

41 45 GLEE CAST COLUMBIA 4,615

GLEE, THE MUSIC: VOL. 5

11 46 SIXX A.M. ELEVEN SEVEN MUSIC 4,604

THIS IS GONNA HURT

-- 47 KID ROCK ATLANTIC 4,542

BORN FREE

45 48 EMINEM SHADY/AFTERMATH/INT 4,511

RECOVERY

-- 49 LADY GAGA INTERSCOPE 4,351

FAME

-- 50 SUGARLAND MERCURY NASHVILLE 4,225

INCREDIBLE MACHINE

 

 

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From HDD

 

Born This Way's Unprecenteded Sales Campaign

 

INTERSCOPE GOO GOO FOR GAGA

 

Promotion for Born This Way Release Next Monday Includes Massive Retail Presence, Performances on American Idol, SNL, Letterman

 

May 17, 2011

 

If it seems like Lady Gaga is everywhere next week, that’s because she is.The one-woman marketing machine is ready for an all-out blitz for the release of her new Interscope album, Born This Way, next Monday (5/23), with a comprehensive launch plan that includes shipping 2 million albums to a variety of retail outlets as well as a flurry of TV appearances.

 

The unprecedented campaign is being orchestrated by the label’s sales and marketing guru Steve Berman and manager Troy Carter, and no stone has been left unturned.

Among the 21,000 non-traditional retailers who will be carrying the album are pharmacies CVS, Rite Aid and Walgreens, the latter with a circular ad, as well as Whole Foods, Costco, Nordstrom, Hot Topic, Radio Shack (with circular), Guitar Center, girl’s fashion chain Mandee’s, women’s clothing outlet Dots, Starbucks and a Gilt coupon promotion (an online Groupon-style discount offering). That’s in addition to a massive direct-to-consumer push.

 

Gaga has been ubiquitous on some of TV’s most popular programs. She appeared as a mentor with Jimmy Iovine on last week’s American Idol, giving advice to the four finalists, and will perform on the show’s finale a week from Thursday (5/26). Gaga will also appear on this weekend’s final Saturday Night Live (5/21) featuring host Justin Timberlake.

 

On day of release (5/23), Lady will be featured on The Late Show with David Letterman, with several morning show appearances also on tap.

The title track to the album became the fastest selling single in iTunes history, selling one million copies in five days, when it was released in February.

The fourth single from the album, "Hair," hit yesterday, following the title track, "Judas" and "The Edge of Glory.”

 

Gaga hit Europe last week, performing briefly on the sidelines of the Cannes film festival, was the guest editor of the London-based global free newspaper Metro, appeared on Radio One and has teamed up with Zynga’s popular online social game Farmville to create Gagaville, stream select songs and offer special promotions.

 

Starting today, Farmville players can access a Lady Gaga-branded farm decorated with themes from the “Born This Way” music video. Players can also unlock and stream one new song off the album per day between May 17 and 19. Between May 20 and 23, players can unlock and stream “a significant portion” of songs from the album. Non-Farmville Zynga players can also access Gaga-branded items through Rewardville to display across Cityville, Frontierville, Mafia Wars, Zynga Poker, Café World, Treasure Isle, Yoville, Petville, and Vampire Wars.

 

The promotion continues with Zynga’s $25 game cards at Best Buy. Customers who purchase the card automatically receive an exclusive Gaga unicorn animal, a free download of the Born This Way album on street date, and the chance to win a pass to watch Lady Gaga tape her next music video. There is also a wide-ranging Yahoo campaign on tap.

 

Early estimates of first-week sales range widely from 500k to 750k.

Final

 

1 1 ADELE XL/COLUMBIA 156,578 +1%

21

3 2 NOW THAT'S WHAT I CALL MUSIC 38 CAPITOL/EMI 67,630 -46%

VARIOUS ARTISTS

-- 3 LONELY ISLAND UNIVERSAL REPUBLIC 65,303 --

TURTLENECK AND CHAIN

-- 4 CHRISTINA PERRI ATLANTIC 56,045 --

LOVESTRONG.

-- 5 TYLER THE CREATOR XL/BEGGARS 50,249 --

GOBLIN

2 6 BEASTIE BOYS CAPITOL/EMI 40,545 -68%

HOT SAUCE COMMITTEE, PT. 2

-- 7 THE CARS HEAR MUSIC 33,176 --

MOVE LIKE THIS

4 8 FLEET FOXES SUB POP 32,795 -62%

HELPLESSNESS BLUES

35 9 JUSTIN BIEBER ISLAND/IDJMG 32,024 +126%

NEVER SAY NEVER - THE REMIXES

5 10 JENNIFER LOPEZ ISLAND/IDJMG 31,697 -61%

LOVE?

10 11 JASON ALDEAN BROKEN BOW 28,621 -1%

MY KINDA PARTY

9 12 MUMFORD & SONS GLASSNOTE 28,569 -6%

SIGH NO MORE

14 13 LEMONADE MOUTH WALT DISNEY 23,439 -10%

SOUNDTRACK

25 14 ADELE XL/COLUMBIA 20,757 +6%

19

15 15 BRUNO MARS NEW ELEKTRA 20,199 -20%

DOO-WOPS & HOOLIGANS

12 16 FOO FIGHTERS ROSWELL/RCA/RMG 20,083 -27%

WASTING LIGHT

6 17 STEVIE NICKS REPRISE 20,055 -57%

IN YOUR DREAMS

38 18 JUSTIN BIEBER ISLAND/IDJMG 18,192 +34%

MY WORLD 2.0

-- 19 RAPHAEL SAADIQ COLUMBIA 18,025 --

STONE ROLLIN'

21 20 CHRIS BROWN JIVE/JLG 17,749 -13%

F.A.M.E.

-- 21 MANCHESTER ORCHESTRA COLUMBIA 16,819 --

SIMPLE MATH

20 22 KATY PERRY CAPITOL/EMI 16,807 -18%

TEENAGE DREAM

-- 23 WARREN HAYNES STAX 16,695 --

MAN IN MOTION

24 24 WIZ KHALIFA ATLANTIC 16,346 -18%

ROLLING PAPERS

-- 25 MATTHEW MORRISON ISLAND/IDJMG 16,103 --

MATTHEW MORRISON

22 26 PAUL SIMON HEAR MUSIC 15,882 -21%

SO BEAUTIFUL OR SO WHAT

27 27 TAYLOR SWIFT BIG MACHINE 15,582 -11%

SPEAK NOW

19 28 P!NK LAFACE/JLG 15,155 -28%

GREATEST HITS SO FAR

18 29 BRITNEY SPEARS JIVE/JLG 14,953 -30%

FEMME FATALE

7 30 SADE EPIC 14,676 -59%

ULTIMATE COLLECTION

29 31 ZAC BROWN BAND ATLANTIC 13,602 -19%

YOU GET WHAT YOU GIVE

17 32 KIRK FRANKLIN GOSPOCENTRIC 13,152 -38%

HELLO FEAR

34 33 NICKI MINAJ YM/CASH MONEY/UNIV MOTOWN 13,111 -11%

PINK FRIDAY

16 34 ALISON KRAUSS & UNION STATION ROUNDER 12,928 -46%

PAPER AIRPLANE

37 35 RIHANNA DEF JAM/IDJ 12,760 -7%

LOUD

26 36 GLEE CAST COLUMBIA 12,690 -35%

GLEE PRESENTS THE WARBLERS

-- 37 BLACK LABEL SOCIETY EONE 12,591 --

SONG REMAINS NOT THE SAME

13 38 FLEETWOOD MAC WARNER BROS. 12,072 -56%

RUMORS

33 39 NOW THAT'S WHAT I CALL MUSIC 37 CAPITOL/EMI 12,031 -18%

VARIOUS ARTISTS

23 40 LADY ANTEBELLUM CAPITOL NASHVILLE/EMI 11,803 -41%

NEED YOU NOW

28 41 COLT FORD AVERAGE JOE'S 11,622 -31%

EVERY CHANCE I GET

-- 42 LADY GAGA INTERSCOPE 11,550 --

FAME

46 43 MIGUEL JIVE/JLG 10,957 -4%

ALL I WANT IS YOU

49 44 LUPE FIASCO ATLANTIC 10,461 -5%

LASERS

45 45 EMINEM SHADY/AFTERMATH/INT 10,449 -10%

RECOVERY

8 46 MUSIQ SOULCHILD ATLANTIC 10,135 -70%

MUSIQINTHEMAGIQ

36 47 SONGS FOR JAPAN UNIVERSAL INTERNATIONAL 9,704 -30%

VARIOUS ARTISTS

32 48 RASCAL FLATTS BIG MACHINE 9,694 -34%

NOTHING LIKE THIS

39 49 KELLY PRICE MY BLOCK/MALACO 9,070 -30%

KELLY

11 50 SIXX A.M. ELEVEN SEVEN MUSIC 9,021 -68%

THIS IS GONNA HURT

Nice debut for Christina Perri :D Not as great for Matthew Morrison, but I guess he isn't the one everyone watches Glee for, and I had no idea his album was out so soon.

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