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Airplay influence? 62 members have voted

  1. 1. How much effect do you think it has on singles?

    • Very little
      0
    • A fair amount
      8
    • Quite a lot
      29
    • Overwhelming
      21
    • Don't know/care
      1
  2. 2. How much effect do you think it has on albums?

    • Very Little
      14
    • A fair amount
      24
    • Quite a lot
      17
    • Overwhelming
      3
    • Don't know/care
      1

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I'd say it has a MASSIVE influence on the charts, I've known a few instances where a new song could be played regularly on Capital and it could then shoot up the iTunes chart. Same goes for new releases.
Less for established artists but still quite considerate for new ones - hence why it probably influences albums less.
Massive influence for singles (overwhelming and can make or break singles, especially from new artists), but less so for albums.
It has SO much influence on the chart. Look at Britney's last era (technically a household name), yet none of her singles were picked up for Radio and bombed horribly.

I'd say quite a lot for singles. Sleeper hits just waiting to happen benefit hugely from continued exposure, that said, it can need something else to back it up for it to really work (i.e 59p boost, TV show use or performance)

 

albums its considerably less so, but I'd still say its apparent.

 

 

It's the main influence on the charts. Like Traveller's Chant missed the top 40 because Capital FM hardly ever played it, but Mama Do the Hump was a MASSIVE hit because Capital was playing it every few hours for months.

 

Songs like Promises by Nero, Don't Go by Wretch 32, Euphoria by Loreen, etc. can go to #1 on iTunes, but they fall down the charts pretty quickly, since they don't get the radio airplay.

 

Beyonce doesn't do well in most other countries in the world with her latest singles due to lack of airplay, but she had a couple of big hits here, because radio were supporting her (and the opposite way around with Britney Spears).

 

Music videos have very little impact on the chart in comparison.

Unfortunately, Eric_Blob is right. Despite the affect the internet has had on music and the way it can be discovered, shared, etc, I haven't seen any evidence that radio programmers have significantly less control on the charts than it has in the past. At best social media, VEVO and the rest can help less established acts get hits much lower down the chart, but certainly not in the tens of thousands needed to make the upper reaches of the chart without decent radio support.

 

Probably because the country is full of lazy people like me. :D

Radio is a big factor, but thats the key word, factor. As there are many other factors. Like TV, Promotion, Fanbase, the artist, the genre etc. So there are many factors to consider.

Radio is very significant though, especially with longevity and big, big sales!

 

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Huge influence on single charts, particularly Capital, Radio 1 & Heart.

 

R1's influence is not in dispute, but how many people listen to Heart/Capital regularly?

MASSIVE - take the current alex day single which werent given a huge amount of airplay outside of radio 1/ad it was on which helped the song go top 10 and once in there the commercial station like capital started playing it meaning it became a MASSIVE hit rather than a week in the top 10 and out!!
R1's influence is not in dispute, but how many people listen to Heart/Capital regularly?

 

Well they both have over 7 million listeners a week.

Capitals a NATIONAL radio station now which makes a massive difference!
R1's influence is not in dispute, but how many people listen to Heart/Capital regularly?

Capital has more listeners than Radio 1.

I said overwhelming for singles, quite a lot for albums. I mean there's obviously other factors that come into play but I would put radio ahead of pretty much anything else for singles and it's definitely one of the main ones for albums.
I'd say radio airplay currently has a significant influence on the charts, but that influence is likely be in decline as listenership continues to age - the younger generation no longer need to listen to the radio to find/discover new music, the rise and rise of YouTube, Spotify etc. has led to all that music now available all the time, anywhere, without annoying DJs.

in terms of album sales it's not a influence!

 

just look at how well Noel Gallagher is doing! amazing chart run and sales.

in terms of album sales it's not a influence!

 

just look at how well Noel Gallagher is doing! amazing chart run and sales.

 

At the end of the day though he's Noel Gallagher, hence why everyone's saying it's less of an influence for established acts.

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