January 11, 201411 yr Even if that does happen, which it might - I'm hoping that it'll help shift some albums.
January 11, 201411 yr Oh Hurricane :rolleyes: Maybe you could be just a bit more optimistic. Some of what you said will probably happen and I think that was a hilarious step-by-step of what some of their single campaigns have looked like, but they seem to have gotten it together a bit lately. The TV promo has been fantastic and I'm sure they realize the importance of airplay so they will likely have radio promo lined up. Marvin's on Capital and Radio 1 has been hammering Disco Love, so they should have support from both. Besides, I think most radio stations will be more likely to play them again after the success of Disco Love and Not Giving Up is more along the lines of What About Us so I think they'll jump on it. Their last two post-album singles became two of their highest selling singles ever, so this could work out for them. My biggest concern is finding out what Frankie's involvement is going to be. Will she be back for the campaign or won't she? Surely they can't make a music video without her. But if she's in it we can expect another video full of waist-up glamour shots.
January 11, 201411 yr Oh Hurricane :rolleyes: Maybe you could be just a bit more optimistic. Some of what you said will probably happen and I think that was a hilarious step-by-step of what some of their single campaigns have looked like, but they seem to have gotten it together a bit lately. The TV promo has been fantastic and I'm sure they realize the importance of airplay so they will likely have radio promo lined up. Marvin's on Capital and Radio 1 has been hammering Disco Love, so they should have support from both. Besides, I think most radio stations will be more likely to play them again after the success of Disco Love and Not Giving Up is more along the lines of What About Us so I think they'll jump on it. Their last two post-album singles became two of their highest selling singles ever, so this could work out for them. My biggest concern is finding out what Frankie's involvement is going to be. Will she be back for the campaign or won't she? Surely they can't make a music video without her. But if she's in it we can expect another video full of waist-up glamour shots. IF shes in it? She has to be, we can't be down a member :(
January 11, 201411 yr Hurricane does have a point though. It's pretty much The Saturdays' formula for singles bar What About Us!
January 11, 201411 yr The Disco Love campaign was good though. The What About Us campaign was great. The Gentleman campaign was average but that's probably because they wanted to move past it as quickly as possible when they realized it wasn't connecting with the public. Anything prior to What About Us doesn't really matter because it was so long ago. I mean, are we still looking at the My Heart Takes Over and 30 Days campaigns? It's been two years.
January 11, 201411 yr For some reason I can see them doing a spice girls Viva forever style video for the next single :/ it gives Frankie more time to adjust before she goes straight back in
January 11, 201411 yr For some reason I can see them doing a spice girls Viva forever style video for the next single :/ it gives Frankie more time to adjust before she goes straight back in Please no. I'd rather Frankie wasn't in it than have a video like that!
January 12, 201411 yr They could just release a video without actually appearing in it. Just have something involving actors or something, or just appear in one shot like Kelly Clarkson's 'Dark Side' and 'Little Me' by Little Mix.
January 12, 201411 yr OK long post alert. I agree with Hurricane regarding the moaning and stages we have gone through, but there are some reasons behind this forumula. I think the song will do very well on radio - releasing in early March is a wise move as its the time of year people appreciate a hint of summer in a song - WAU proved that. Despite the previous results, DL and LFTW were both released in Q4 - DL didn't set radio on fire, but has been played a lot since its chart success, a sign they proved to the bossess who playlist that there is life after Gentleman. I think the fact that NGU is such a summery and strong single will ensure radio support improves on the previous two campaigns. The whole LFTW did suffer due to the consistant absences of Rochelle and more-so Frankie. This isn't me sayins she shouldnt have had the time off, but in reality her pregnancy couldn't have come at a worse time. Rochelles too. Just as the US was taking off, Rochelle needed to be in the UK. She managed the bulk of WAU promo before she had to take her leave - in fairness she was off for a very short period of time. Soon after, Frankie's pregnancy was annoucnced, obviously having a third member of the band pregnant did effect the general public (not fans!) opinion of the band. Lots of jokes on twitter about them being "past it" and the fact they keep getting pregnant - nothing that didn't die down after some time. Gentleman wasn't a strong follow up, we have pretty much established that, but it was also the easiest time to be risky as they had just had great success, and it was either going to pay off or it wasn't.. unfortunately it was the latter. Rochelle came back for promotion when the single was already out - by this point, they knew the pre-order status, they knew the reviews, the knew the airplay situation and they could only book several low-key promo slots, which in reality was never going to be enough to push the single, not to mention WAU was still getting airplay and was fresh in the publics mind. As soon as the single charted, the girls gave up on it, this is quite clear from twitter to performances to promo etc. The girls were then in a catch 22 situation, Frankie was going to need time off to obviously prepare for her baby, bond with the baby after the birth etc. but the girls were balls deep in an album campaign that had been stretched out to almost two years. The label/management clearly wanted a Q4 release, and Gentleman had ensured the album needed another lead single. 'Disco Love' was perfect as Frankie could appear in a video (perhaps for consistency) but didn't appear vocally, so the performances would be OK. They promoted before the release (something that didn't happen with G.) during release week, and a few weeks later. They released in tough competition week with poor airplay and managed to turn it into a respectable hit. It did fall, but that was due to the business at that time of year, lots of new releases, lots of acts promoting through various tv shows etc. The album had to be released, and in reality performed similarly to other acts like Union J and The Wanted. They continued to promote over Christmas to obviously try and salvage sales and keep the momentum going for the campaign. Now the situation is Frankie isn't 100% ready for a full time return, but they need to release a single. They could make NGU a hit - but they need to be the five piece again from the go. 'G' didn't really have the full line up till it was already limping up the itunes chart, and 'DL' was marketed from the off as a four piece single, this is the comeback single, only about 25,000 people in the UK even have a copy of it. For it to work: * Ensure they pick a dead release week * Announce the single and tour at the same time, plug both in all promo * Ensure Frankie can be in the video, even if she can't attend radio tour and interviews * Radio Tour * Promote on either This Morning or Daybreak the Thursday before the release date * Big performance the night before release (Saturday Voice results!!) * Do the other of the itv daytime shows on the Tuesday on release week * Big performance the weekend of release week (Saturday Night Takeway? Alan Carr?) Ive typed so much I can't remember what my point was now. Its like Una has just started typing shit. Oh well, I love you all and will come back when I remember what I actually was meant to say in one sentence! :/
January 12, 201411 yr Omg haha!! That post is great and sounds dead on!! I'm glad we are getting g another single though!! A five single campaign!! What we've all been waiting for since Chasing Light. This thought just crossed my mind though. This next single is obviously a last ditch attempt to get some album sales etc... which means regardless of what anyone wants, NGU IS basically dead cert for release :D Oh I can't wait for it to be another WAU!! :D
January 12, 201411 yr UK singles 305. Disco Love :arrowup: 497. Disco Love :arrowup: 555. What About Us :arrowup: 1283. What About Us What's going on? ALL THIS CLIMBING :o UK albums 772. Living For The Weekend :arrowup: Again, what's going on? :o IRE singles 250. Disco Love :arrowup: 311. What About Us :arrowup: 328. Higher :arrowup: Okay something is defo going on somwhere... This is so puzzling. 402. Disco Love :arrowdown: 1041. Up 1183. Notorious 1213. Just Can't Get Enough 1431. Work I really am terribly confused as to all the climbing. Not that I'm complaining :D Edited January 12, 201411 yr by JSG
January 12, 201411 yr all those climbing? please, that's like 10 sales or less on uk itunes #700 I meant cause everything is climbing :kink:
January 12, 201411 yr I hope Disco Love sold a decent amount this week. It was roughly 250 and 500 all week. I don't know what that will amount to officially but I'd assume it'd be safely in the top 200?
January 12, 201411 yr 'Disco Love' was #160 on Wednesdays midweek update and #161 on Fridays' update! It should either climb from#168!
January 12, 201411 yr Indeed! Maybe it can somehow manage to get to 129-130k... Let's cross our fingers.
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