Posted January 29, 201510 yr It was rather easy to describe the worst choice made by The Saturday's and management! What do you think that their best decision was?
January 29, 201510 yr They somehow made the girls into pretty well known celebs even though they're in a flop girlband..
January 29, 201510 yr i'd say the decision to release Headlines, as it cashed in on their previous success, rectified the flop and was a relatively cheap product compared to a 12 track album. also - What About Us was a smart move, especially the UK release, with the CTS promo, Sean Paul USP (to get fans to buy even though it was already out four months previously in the US) and the actual 'week of release' campaign. It all ended in a major number one, so despite what many on here say about America being a flop, the whole thing did wonders - short term wonders - in the UK
January 30, 201510 yr What About Us? - heavy heavy promo - Sean Paul feature - it had like 5 months of slow burn really before it was released (I remember hearing a remix of it around December the previous year) - good video - great song
January 31, 201510 yr Not a huge deal but I did like the fact Sean Paul joined them on their Alan Carr interview/performance. It made it seem more like an actual duet and made his version way more appealing, plus they had great chemistry and it was surprisingly very funny.
January 31, 201510 yr Altering the Chasing Lights single campaign by replacing Work with Issues as the 3rd single. (Although moving shifting Work a place further down the sequence killed any momentum they built by performing it "early").
February 1, 201510 yr Author 'What About Us' had good promotion. They visited Radio 1 / Capital on numerous occasions and performed on 'Daybreak', 'Loose Women' and 'Alan Carr' which was good promo. The 'Gentleman' promotion though was horrific. I still believe had 'Missing You' been a single pre-order like 'Disco Love' etc it would have went to at least #01 on iTunes. The promotion for 'Missing You' was out of this world.
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