The singer is keeping his identity a secret and has made 3 music videos for his debut single.

I'd love to witness a hit song where the artist's identity is a total mystery. But this song is mediocre, and not a hit, which ruins the intrigue.

I wish new artists would stop relying on the anonymity shtick because it doesn't work anymore. It worked in '06 when actual unknowns could post music on MySpace and become viral hits, but in 2015 labels know how to use internet buzz in their favor so stuff like this just rings so false. A quick Google search (which, hey, was the point here I guess) will tell you that this guy's under Scooter Braun and Scott Borchetta and was first introduced at an industry event so it's not like we're dealing with some shady Soundcloud producer plucked from obscurity here. Also anonymity only works in your favor if your music's distinctive and exceptional; this is anonymous, but only in that it could literally have been made by anyone.

Edited March 27, 201510 yr by dhwe