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Exciting! I hope they give the premiere to BBC Radio 1 to try and get them on board with the song. It sounds like something they would support, much more than "Fire Under My Feet".

 

Radio 1 doesn't really ever playlist an artist after they've snubbed them. They won't get on board part way through the campaign when the first single flopped. I think they should premier with Heart!

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Radio 1 doesn't really ever playlist an artist after they've snubbed them. They won't get on board part way through the campaign when the first single flopped. I think they should premier with Heart!

 

Who's to say it's a full on snub though? I'm just hoping so badly lol :snif:

 

September 4th doesn't have much competition, so if they hold it back it should go top 40 with BBC Radio 2/Magic support. I would really hope Heart get on board and it would be great it they premiered it but has Heart premiered songs before?

Edited by Envoirment

The production on this really is incredible. My only problem is it seems like a very strong album track rather than a single. Can't see it performing well.
The production on this really is incredible. My only problem is it seems like a very strong album track rather than a single. Can't see it performing well.

 

I can't see anything she releases performing well regardless.

 

It's a solid enough effort I think.

I Am is great. Way better than Thunder, but it'll never be a hit unfortunately.
Hopefully strong BBC Radio 2 support will help the song sell the album.
'I Am' is another really solid track and reminds me a little bit of 'Trouble', however there's no chance it'll be playlisted on Radio 1. Radio 2 should continue to support Leona though and hopefully that will result in a top 10 album!
I like it, but I'm not sure about it being a single. I prefer "Thunder" so far.
Did Island learn nothing about the need to hold back her next single after FUMF failed to chart or generate buzz?
^ Don't think the song will do much anyway even with pre-orders. Hopefully it means we'll get BBC Radio 2 playlisting the song next week and the album pre-order to rise. Album pre-order has risen to #615 on iTunes album chart today after not being in the top 1500 for a while. Assume it's because of "Thunder" being put up on her vevo and "I Am" being available to listen to.
Did Island learn nothing about the need to hold back her next single after FUMF failed to chart or generate buzz?

 

They clearly aren't interested in a hit single, they are focusing on album sales and just want the song out and streaming straight away. I am sure Radio 2 will spin it like crazy, and hopefully this pays off with a decent selling album.

Island have handled both this and Will Young's campaign absolutely terribly when there was at least some potential in both.
Island have handled both this and Will Young's campaign absolutely terribly when there was at least some potential in both.

 

Didn't Will have a #1 album?

Didn't Will have a #1 album?

Yes, in a quiet week where it is has sold very little and has no charting singles.

I'm liking 'I Am' actually. It's nice to listen to. Shame it'll probably not even make the top 150 on iTunes

 

Island should have realised you can still focus on the album and hold back a single at the same time. :'(

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