I honestly thought it would be out of the top 40 by now. Don't get me wrong I love the album as much as I did the day it came out, but I doubt anyone could've imagined that 30 weeks down the line we'd still be talking about it being in the top 10

Definitely not! As soon as I heard 'Black Magic' I knew we were in for a potentially great era, but even then I was only expecting a similar performance in total to 'DNA's (album) performance - coming after 'Salute' era it's all we could ever wish for and it could have easily been too twee for casual members of the public to get attached. Not for all the boundaries they've gone on to smash themselves.

 

My favourite moment of the era (aside from the performances ofc) is how they out performed a last album from OneDirection! The girls have come a hell of a long way and their success is to be admired and appreciated. Does anyone else still feel that they're far too underrated as a group, despite the huge success, or is it just me?

Incredibly so, I read an NME review of Get Weird, and even they said: "Little Mix are cooler than you give them credit for", or something along those lines. It's criminal how underrated they are, I'm hoping, as much as I love them, now One Direction are out of the picture, they will completely take over, because tbf, I think LM's material, and talent is greater (and that's no shade to 1D)

I remember when they were on Graham Norton earlier this year and he said it himself- 'people don't make enough fuss of Little Mix'. The success of the album and tour not only in the UK but worldwide shows they already have a bigger fanbase than people think. Also, Leigh-Anne noticed that some of the overseas crowds have been generally older than the UK ones, but I think there are still some people who still think they are just for kids, simply because they are a girlband

Number 12 this week

Still holding up nicely!

Oh thats amazing! Werent they 16/18 (cant remember which) in the mids?

Yeah 16 in the midweeks. Continues to amaze

Number 21 on the official chart this week. So close to the run continuing

Damn - so close!

Will prob drop lots this week.

Are we sure they have a Cornetto ad? THat would be the best remaining chance of them selling the album for now. Though one version already re-entered the top 100 on iTunes

Well Cornetto tweeted about it. I thought their ad was meant to come out the week of the BGT semis?

Number 23 in the Album Chart this week. Still going strong

Album on sale on iTunes again featured as part of a banner. May have a slight boost.

Standard version up 103 places on iTunes to number 62!

Standard version up 103 places on iTunes to number 62!

 

Great to see what a discount can do!

At 50 now

Calling it now, double Platinum before the English football season starts on 5 August

Looks like we're gonna have to wait another week for the double platinum cert

I thought we still had at least 3 weeks to go last week? So that'd be at least 2 more from now, no?