In terms of Emeli Sande she should do a Rihanna and feature on a big song like Love the Way You Lie. She's a big voiced female with a quirky style, there's a million and one directions she could go in. A big feature would get her name out there again without the risk of a flop falling at her feet as the featured artist - and then she could release her lead single off the back of it. As a comeback and a follow-up to a big feature it would sell moderately well on her name alone.

 

Allow me to introduce you to a David Guetta song called "What I Did for Love"

Allow me to introduce you to a David Guetta song called "What I Did for Love"

 

Yes, but that was a while ago now, she'd need another by now probably :P

An artist I wonder if we're going to see more of is Jessie J. Her career's been a lot more flash in the pan than I would've thought from how her first era went and how she was hammered promo-wise on everything possible and hailed as the second coming.

I think Jessie J's next era will be a huge flop actually. Her last two hits were very much helped by non-Jessie J factors ('Flashlight' - being in a film, 'Bang Bang' - featuring Nicki Minaj and Ariana Grande at her commercial peak) and it's been a while since those.

 

I think Emeli's left it too late to have a huge second era too. Sam Smith will probably (unfortunately) remain successful though.

An artist I wonder if we're going to see more of is Jessie J. Her career's been a lot more flash in the pan than I would've thought from how her first era went and how she was hammered promo-wise on everything possible and hailed as the second coming.

 

I think her public persona has been really detrimental to her career lately. She's been quoted for saying some pretty arrogant things which goes against the British mentality. She's focused more on the US but obviously it takes a lot for an artist to establish themselves Stateside. Also I don't think Jessie's career is being handled well. Didn't she change management and sign with Tinie Tempah's own company? 'Bang Bang' was a massive hit but there was barely any interest in the album/any follow-up singles.

 

I wonder if Rita Ora is looking to join the "One Album Wonder" club. She had a big debut era in 2012 - 3 number one singles, a number one album. She was meant to release a second album in 2014 but presumably her messy split with Calvin Harris meant she was in need of new material. Next plan was a 2015 release, none of the singles took off properly and she has ditched Roc Nation for Warner. But it's now been 4 years since her first album - I don't know if she has enough momentum to find success a second time.

Edited August 4, 20168 yr by Scene

Rita is an interesting one indeed. It's been 4 years since ORA but honestly she's been in the spotlight a fair bit since then, with her judging roles on The Voice and The X Factor, plus a few features keeping her in the chart. I think she'll become more of a singles artist with the next album really, a few hits but the album won't shift huge numbers.

How many copies did her album sell?

I said on Twitter they really should have included The Farm in this. Their first album was a Number One and the others didn't even make the Top 75 (even with some hit singles).

I think her public persona has been really detrimental to her career lately. She's been quoted for saying some pretty arrogant things which goes against the British mentality. She's focused more on the US but obviously it takes a lot for an artist to establish themselves Stateside. Also I don't think Jessie's career is being handled well. Didn't she change management and sign with Tinie Tempah's own company? 'Bang Bang' was a massive hit but there was barely any interest in the album/any follow-up singles.

 

To be honest I feel Jessie J has been coasting for quite a while now. The era of shaving her head and releasing a lead single right outside of the pop she was known for seemed at the time to be an overconfident move. She does seem to be unpopular on a lot of UK-based music websites but does not seem to realise that its a situation entirely of her own making with the way she comes across.

 

Re Rita Ora she really grew on me during her stint on the X Factor. I'd be interested in what she comes out with next just based on how warmly she came across there. TV exposure done well can really grow an artist's reach - see early Cheryl Cole - as well as knock it down - see Paloma Faith and late Cheryl Cole.

 

On that note, Paloma's another one that it feels really didn't capitalise on the big hit she had with Sigma, although she's had enough albums not to be a one-album wonder.