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Number 37 which is good for the midweeks considering the complete domination of Ed Sheeran.
This is going to miss the top 40 for sure this week.

 

I'm thinking it will end up #45-ish in the end.

 

I don't think many were expecting top 40 this week?

They really should have waited one more week to release this, I don't get the need in rushing this when everyone knew Ed was releasing this week, ugh! But yeah I'm sure it will do fine eventually. They are teasing the video A LOT on twitter, so that's not something we have to worry about at least lol
Up to 91 on Spotify, but sadly hasn't been moved up to daytime on Capital. It's going to really freefall this weekend then.
What do yall think it's better: release the video to create immediate buzz or release it when it's getting decent airplay for maximum impact?
What do yall think it's better: release the video to create immediate buzz or release it when it's getting decent airplay for maximum impact?

 

I think release it ASAP tbh. I worry that Capital are going to be a bit slow with it until it gets a big boost from somewhere.

To me it feels like it's been released a little too close to the release of the Touch MV. I think 31st March might have been a bit better timing, enough time for Touch and SOTME to be forgotten a little bit more and for Ed to hopefully have freed up some more room on the charts. Every time I listen to the radio they're banging on about one of his album tracks when normally they would mention Little Mix more. I guess bad timing, but I'm sure it'll do really well in the long run. I doubt most of the general public will know that this is out.

 

For the reason that most of the music media are still buzzing about Ed I hope they don't release the video this week as again I don't think it'll get the attention it would otherwise. Hopefully Friday 17th Ed doesn't release any vids or do anything else and they'll get a bit more buzz around the vid. The pics make it look really good so I'd hate for it to fly under the radar.

 

Actually, it's definitely making the top 40. It's #39 today, it's 1,400 sales ahead of 40
Still #91 on Spotify. A bit "eh" but it's soon. Really hope it stays top 40 till tomorrow.
I hope radio 1 playlist it tomorrow, even though C list does like nothing.
I would be happy with the outcome if it can get a place in the top 40 this week and i believe it now will.
I'm not completely sold that this will remain Top 40. I know there's a bit of a gap but there can sometimes be a surprise difference between the Thursday update and Friday's chart. It will definitely get there eventually but obvious a Top 40 start would be great.
Added to the R1 C-list this week! Just need Capital to start giving it daytime spins now.
I'm surprised about Capital. They're usually very supportive right away...
Yeah, we might have to wait for a video iTunes surge for Capital to take notice I guess. It's odd indeed.

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