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hmmm odd time to release!

 

9AM in the US on Ryan seacrest show.

9AM in the US on Ryan seacrest show.

 

 

Ah.... He may as well just wait until midnight and then benefit from the sales all being part of the same week

Niall one is really good, much better than the first one.
at least it has some stamina, unlike This Town
Its at 39 at the moment

It's showing as no 1 on my itunes how weird.

Ah.... He may as well just wait until midnight and then benefit from the sales all being part of the same week

 

Part of me wonders if this is labels experimenting with trying to increase Spotify streams in week one - releasing it on Thursday means that it'll get additional exposure on Spotify on Friday as it starts appearing in list earlier than other new releases and gives it a head start for the weekend. Digital sales are becoming less and less relevant anyway, so losing a day of "sales" might be worth it.

It's showing as no 1 on my itunes how weird.

 

Ah right; its showing at 23 now.

 

I guess Livepopbars could be behind if there is a mad rush

Part of me wonders if this is labels experimenting with trying to increase Spotify streams in week one - releasing it on Thursday means that it'll get additional exposure on Spotify on Friday as it starts appearing in list earlier than other new releases and gives it a head start for the weekend. Digital sales are becoming less and less relevant anyway, so losing a day of "sales" might be worth it.

Agree with this, streams always take time to build up and it makes total sense to get this head start.

Up to #10 and will debut in the top 100 tomorrow!!

what makes you so sure of that? Shawn Mendes did better than this the other Thursday and he was nowhere near the top 100.

Love Nialls new song, very summery & catchy.

I can see him selling 1k tops today

Is that enough to go top 100??

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