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Literally can’t wait to hear this - Naughty Boy feels it’s one of his best! Really interested to hear what they have come up with after the success Naughty Boy has with Sam Smith, Beyoncé etc., and Calum’s voice lends itself well to dance tracks after some of the other low key collars he has done.

 

Single is due in March and they have already pre-recorded some promo (Mrs Browns Boys) so hopefully this will get a big push (And finally help Calum get a 2nd Top 40!).

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I hope that this can give Calum the hit he deserves :)
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Just hope it can be a success - Naughty Boy’s single with Emeli Sande at the end of last year didn’t trouble the Top 100 however with some promo already pre-recorded hopefully this will get a ‘proper’ push.

 

It’s being released by Virgin EMI which is part of the same group that Calum’s label Capitol is with - seems they are still heavily invested in him after his success worldwide with the album even though it was a bit of a disappointment in the UK which is a positive sign.

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https://www.officialcharts.com/chart-news/n...p-album__19560/

 

Naughty Boy describes his upcoming album as 'a great big pop album' so it will be interesting to see what this sounds like. Perhaps something more upbeat for Calum!

 

Also on the album will include DNCE, Mike Posner and Julia Michaels.

 

Love that they are going with Calum’s track as the lead for the album - they must feel it’s a strong track to launch the campaign so fingers crossed it’s a bop!

  • 4 weeks later...
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Assuming this will be released on Friday as they will be performing on Mrs Browns Boys which airs on Saturday.
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Currently #45 on iTunes - hopefully this will finally give Calum a 2nd Top 40 single!
  • 2 weeks later...
  • 2 months later...
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Randomly the video for this has dropped today - months after the single and remixes were released and Calum’s new song is out next Friday. Maybe they just decided to release the video seeing as it was completed?

 

  • 4 weeks later...

Just like his protégé Emeli Sandé, it seems Naughty Boy can no loner connect with the public.

 

2013 was & will likely remain their peak year.

 

Edited by Voodoo

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Such a shame as I really like this but 1 TV promo slot and nothing else was never going to be enough, Virgin need to bankroll him on to streaming playlists rather than release 2 videos and 8 remixes of the song.

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