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I've noticed pop stars or well .. anyone don't really bother with post album singles and if they do they are rarely successful unless they tack on a feature. It's a shame, I miss the excitement of wondering what would be picked as singles. :(

 

 

In the streaming era, the whole albums get "consumed" in the first two to three weeks after the release. That's why many popstars release multiple singles before the album release.

 

Just look at Ariana Grande, she released the third and so far it looks like final single from her latest album along with the album.

I also feel like artists/label are forgetting the power of Radio Airplay and Music Videos, we've seen it so many times where singles haven't even been given official videos or had very delayed releases of them and because there's been a few times where the cards don't get played right, the single flops and it just isn't worth the investment to push the single. Thus they flop and post-album singles become a thing of the past.
  • 2 weeks later...
new single coming next month, confirmed by Jade.

I saw this, im hoping they have some prerecorded promo as they start tour in July so they will have no time to promote it..Another flop single isnt what they need especially since this is apparently the first release under RCA

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Yeah she said the next month or so?

 

Could they premiere on BGT?

The only choice I will accept is Forget You Not
It's a completely new song! Hopefully a similar sort of style.

Oh really?! Forget You Not and Wasabi got done dirty :(

 

I'm assuming it'll be for a deluxe versh of LM5?

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I think it's a totally new album now. I think the label switch made it difficult for the label to promote LM5, which is why we got like one and a half singles and when we were well into single 4 by now with GD
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Think About Us. I mean as in it for half a push compared to usual.

I disagree with that tbh.

 

'Think About Us' in comparison actually had a decent amount of promotion. Graham Norton, feature, Brits is coming etc. It was just a messy campaign that wasn't planned effectively and they still ended up with good Spotify placing on HHUK it was just poor timing but it was 100% promoted far more than a lot of their songs, would you say 'No More Sad Songs' is a half single then because that had no promo at all.

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I disagree with that tbh.

 

'Think About Us' in comparison actually had a decent amount of promotion. Graham Norton, feature, Brits is coming etc. It was just a messy campaign that wasn't planned effectively and they still ended up with good Spotify placing on HHUK it was just poor timing but it was 100% promoted far more than a lot of their songs, would you say 'No More Sad Songs' is a half single then because that had no promo at all.

 

It was a joke i know it was a full single. But I meant because it took 3 months longer than it should have; video was delayed, Hot Hits support took 3 weeks, no capital support. Promo was 2 months before it was even announced as a single.

As much as LM5 was done dirty, I understand the label politics and the situation at hand, so I think it's safest for them to pull and thank u, next at this stage, think it should work out good for them to be fair. I think it would even pay them to explain why they've moved on so soon in upcoming interviews.

I'm actually slightly worried about their return. On one hand, I do think it's a good idea to quickly move on to a new era after TAU's campaign squandered all their hype, but at the same time, I don't think it's been long enough for the public to truly 'miss' them. WLM is still relatively fresh. I just hope Capital are on board this time around.

 

(I'll also be forever bitter at 'Wasabi' and FYN being paid dust).

Edited by Defaze

(I'll also be forever bitter at 'Wasabi' and FYN being paid dust).

 

And for me you can add Monster In Me to that list, but Wasabi in particular.

 

 

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Quite a few fans are being sent these for this Wednesday! I'm assuming it'll be the first look at their new video! Single Friday?!

YYYYAAAAAYYYYY

 

I'm getting really excited for it now that we seem to be getting more and more news. *.*

Ahhh. *.*

 

Praying for a more streamlined and stress-free campaign this time around. Gives us an absolute summer banger pls girls.

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