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Jade
in Ariana Grande

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@1457725084496547846

 

Allure magazine have reviewed the collection (link in that tweet) and it's pretty positive - price range also announced as $15 to $24

 

Some quotes that stood out to me:

 

It's really surreal, having an intimate group Zoom meeting with an A-list celebrity like Ariana Grande. It's even more surreal when that celebrity busts out into a Jennifer Coolidge impression mid-makeup swatch.
And yes, she knows she's not by any means the first celebrity to launch a makeup brand. "I don't ever want to just jump into something that is popular, or whatever — it has to feel super intentional and fueled by passion," Grande says during the meeting. She insists that r.e.m. "feels so honest and so true to me and my life."
The other pair [of false lashes], which are full and fluttery with a slight taper at the outer corner, is called Grow N' Show. (When Grande cheekily revealed this name in our meeting, I cackled out loud. Great dirty minds think alike!)
These days it's easier than ever for celebrities and influencers to slap their name on a product line and call it a day, but believe me when I tell you that r.e.m. has one of the clearest visions I have witnessed yet in a celeb-founded brand. Everything in the range brings some facet of Ariana Grande to mind: its mix of classic and experimental colorways, its futuristic packaging, its deeply personal shade names, and its many nods to Grande's own discography are just some of the minor details in which the singer's biggest fans will find joy from r.e.m.

 

I'm not a make-up expert whatsoever but do enjoy wearing it so looking forward to trying some of it myself.

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More and more magazine articles! Will have to catch up properly after work:

 

@1457730047637348356

 

@1457718619664695310

 

A couple more interesting quotes:

 

“I decided to name it r.e.m. because I feel like that song really encompasses a lot of my favourite parts of my sound. But also, r.e.m. – rapid eye movement – focuses on dreams and the eyes which are our main storytellers,”
“I’m a huge fan of sci-fi, vintage, horror space stuff so I wanted to create our own world with this packaging. I like the idea of transporting us to another time.” The look of the products was a focus of Ariana’s from the brand’s inception."
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Launched today - I ordered a lip gloss straight away as I'm in dire need of a new one and also got a lipstick, just sticking with those for now.

 

Some social media bits:

 

@1459191316554809348

 

@1459159064970031105

 

@1459181836555276288

 

@1459192161900105731

 

@1459192855541518341

 

@1459168699013861385

 

@1459159701854302208

 

@1459166340527403019

 

Love to see the diversity of the models :heart:

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My stuff came today! A signature dark lip colour ofc. Looking forward to trying them out, I'll venture further if I enjoy both of them enough.

 

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