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I doubt those viewing ratings have much to do with GaGa, in general the VMAs are not what they used to be and people don't watch award shows anymore. We see the same with the Oscars and other shows, why would you watch a long show when you can just watch your favourite performers on Youtube?
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I doubt those viewing ratings have much to do with GaGa, in general the VMAs are not what they used to be and people don't watch award shows anymore. We see the same with the Oscars and other shows, why would you watch a long show when you can just watch your favourite performers on Youtube?

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https://dbknews.com/2021/09/13/vma-mtv-2021...disappointment/

 

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You were saying…?

You were saying…?

 

I still don't think it's as easy as saying it's al GaGa's, '09, '10 and '11 are more than a decade ago, so much has changed since then in terms of the internet, social media and the way we watch television. It's almost impossible to compare. And of course she attracts viewers, she always delivers and we all know that but I doubt this decline has all to do with or without her performing. Sure she can be a factor, but a small one. I doubt the should would have gotten 10 million viewers now if she was there. I don't know the figures for last year, so I am glady proven wrong but I think the whole general feeling around the VMAs is just not what it used to be. Which is a shame, as it was also one of the highlights for me.

Wikipedia

 

The show received 6.4 million viewers in its first-run viewing (excluding livestreams through network apps), a 5% decrease from the 6.8 million viewers at the previous ceremony

 

5% decrease from 2019 to 2020 was very small all things considered.

I still don't think it's as easy as saying it's al GaGa's, '09, '10 and '11 are more than a decade ago, so much has changed since then in terms of the internet, social media and the way we watch television. It's almost impossible to compare. And of course she attracts viewers, she always delivers and we all know that but I doubt this decline has all to do with or without her performing. Sure she can be a factor, but a small one. I doubt the should would have gotten 10 million viewers now if she was there. I don't know the figures for last year, so I am glady proven wrong but I think the whole general feeling around the VMAs is just not what it used to be. Which is a shame, as it was also one of the highlights for me.

Think what you want, numbers are facts and they don't lie. ;)

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