Ok maybe not an original thread concept but I’ve just been thinking with a couple of names which I shall choose not to share in this opening post for now, are no longer the dominant chart force they once were and they may put an album out and marginally get just one hit single from it.

 

It’s actually quite sad seeing someone’s career start to fade away from the talent and appeal that once was there before. Of course it could be for a number of factors, but artists who opt to change their record labels don’t always get the results they hope for and it can backfire as we have seen in a few cases.

 

Alright then I will use one popular example that most would call to mind… I was considering Camila Cabello who let’s be honest was struggling for a while before her latest album was released this year, but she only managed a single hit from it, and that was thanks to Ed Sheeran’s reach for the most part. Although I like the song a lot, I definitely wanted to see another hit to follow it and it just didn’t happen. Following the same basic formula isn’t working and it seems she doesn’t have the right team behind her pushing the right singles through the right channels to gain exposure.

 

I’ve also posted before in BuzzJack about how the former members of One Direction have all bowed out of being chart contenders due to the rising success of Harry Styles. The four other members have continued to try and put out new music in recent times and have failed to generate any real hits.

 

I could name plenty other examples but I thought I’d leave it to you to suggest a name.

Katy Perry

Katy Perry

 

You say that now, wait until (Did Somebody Say) Just Eat is at #1!

Zara Larsson.

Zara was my first thought. She was literally one of the most successful females her first era and then released Ruin My Life… Whilst it did go top 10, I don’t think it had the punch she needed.

 

Ellie Goulding, Jessie J, Emeli Sande, Cheryl are probably the ones who had strong fan bases and have now fallen flat (bar Ellie charting high with her album).

 

Hopefully some of these awful rappers lose their popularity too. Drake does not seem as popular these days after getting to #1 with some shocking releases. Jess Glynn to FLOP too.

Jess Glynne has certainly left it way too long since her last album that I suspect her next era will struggle commercially

Clean Bandit seemingly have lost all their chart relevance now too after releasing a string of poor singles

but losing relevance after 1/2 eras is the normal, the exception is when acts stick around longer

Gorillaz use get top 40 now can not get anywhere anymore

 

Tones & I only had 1 big hit dance monkey

 

Mabel don’t see munch off

 

Sam Ryder gone one hit Eurovision one hit wounded space man look like fade bit

 

Then pitball and flo rida

Edited September 16, 20222 yr by Dj Cheeky Magpie

but losing relevance after 1/2 eras is the normal, the exception is when acts stick around longer

 

Oh absolutely. I think people forget that having Madonna/Kylie style of careers is the exception, not the rule. And even they lost chart steam eventually.

 

There are more Colour Me Badd's and Jody Watley's of the world than there is people consistently having hits and relevance over a long period of time.

Madonna :lol:

but losing relevance after 1/2 eras is the normal, the exception is when acts stick around longer

 

Yeah, I think for example Ellie Goulding's chart relevance lasting about a decade was seriously impressive and it's practically impossible for anybody to sustain it for longer than that these days.

 

Whereas the likes of Jessie J and Emeli Sandé fell off a cliff so very quickly.

Tones & I only had 1 big hit dance monkey

 

I'd say 'Fly Away' was a big hit, certainly way moreso than I expected her to achieve again at any rate.

There are loads of other examples: Take That, Westlife, Placebo (most of their singles were top 40), Oasis, Dido to name a few.

Perhaps even most people who started their career before the 2010s in that case?

Funny how most comments up until now focus more on female artists losing their relevance than male artists as such. It got me thinking, how long would it take given the remark that Bjork made previously, for someone like Dua Lipa to become irrelevant? She has had two eras now and plenty of features during that time too. Is she nearing the end of her career based on this historic trend for new artists or is she one of the rare exceptions to the rule?

I think in this current era it's even more impressive to have a sustaining career.

 

It'll be interesting to see how long the likes of Olivia Rodrigo, Doja Cat, Dua Lipa, Billie Eilish etc can last.

What happen annoying splitnot

Funny how most comments up until now focus more on female artists losing their relevance than male artists as such.

 

TBF, I think that has more to do with the demographic of this forum and what chart acts interest us :P

 

Obviously, there are male artists that's losing their relevance - I don't see Olly Murs having chart hits again even if he might continue to shift physical formats. Sam Smith also seems to be struggling.

 

I think it's because male acts tend to have lasting careers rather than females sadly - Drake, The Weeknd, Harry Styles, Ed Sheeran, Lewis Capaldi, George Ezra ... the list goes on.

 

Whereas we have seen female acts be branded a flop much more quickly - Mabel, Ellie Goulding, Jessie J, Pixie Lott etc.

 

I think the only current females that I can see consistently getting hits for the near future are Adele, Beyoncé, Taylor Swift and Ariana Grande .... maybe Billie, Doja and Dua could join that but they feel too early on. Then the likes of Pink, Nicki and GaGa are very hit and miss but still have a solid fanbase.

 

Britney I could actually see getting a hit with her solo comeback and maybe an album doing well, she'd be clever to release a GH when she comes back. Rihanna of course will almost definetly get a hit when she comes back too.

It's almost quicker to ask, which acts who started before 2010 have not lost their singles chart relevance (excluding old Christmas songs and one-off revivals of classics like Kate Bush):

 

David Guetta, Taylor Swift, Beyoncé, OneRepublic, Lady Gaga, Adele, Elton John (with help from friends), Calvin Harris, Miley Cyrus, Coldplay, P!nk...there aren't many though.

 

Even fewer pre 2000s, which shows the ageism of the industry now I guess. Because in the 90s there were quite a few 60s and early 70s stars still having hits.

Edited September 16, 20222 yr by gooddelta