Posted May 22, 20187 yr Get ready, little monsters: A Lady Gaga beauty line might be coming sooner than we think. The "Joanne" singer is reportedly taking the plunge into makeup mogul-dom with a forthcoming brand called Haus Beauty — a possible nod to the Haus of Gaga, the creative force behind some of her best-known looks. According to celeb news site The Blast, Gaga and her team are working to trademark the name, which would be an entirely new venture for the singer/fashion designer/activist. Allure confirmed the trademark application, and notes that per the United States Patent and Trademark Office's website, Haus Beauty could potentially span a massive number of products, including complexion cosmetics, lip, eye, and cheek products, fragrance, skin- and body-care, and more. There is also apparently going to be a product called "beauty milk," which sounds equal parts fascinating and intriguing. After the news broke, fans realized that Lady Gaga may have actually been dropping hints about the makeup line on her own social feeds for months. In January, she posted a closeup beauty shot on her Instagram, sharing some details behind the makeup look. She captioned the shot "#hauseditorials," which given this new information about the trademark, could mean something totally different (cough, a beauty campaign) than fans originally imagined. Though Gaga has been a beauty icon for the better part of the last decade, this would be her first time creating her own makeup line. She already has a fragrance and has served as the face of the M.A.C. Viva Glam campaign, but we can't wait to see what kind of products she serves up so we can get our own "poker faces" on at home. :o get that dollar! Make-up always on point so this is a good move for her ~
April 13, 20196 yr Author Mother Monster is not only launching her own beauty line, but also opening a boutique shop right on the strip. She is slated to launch her Haus Beauty line and open up shop in late May. The store is thought to take up a space that's currently under construction in the MGM Grand, conveniently located right outside the entrance of the Park Theater, where Gaga's Enigma residency will be reconvening for six dates between May 30 and June 4. She will also be spending some time in Vegas this winter, performing a "Jazz + Piano" show and yet-to-be-announced New Year's Eve performance. The pop star has been hinting at the beauty line for months now. In December, her Ate My Heart company trademarked Haus Beauty, which covers products including perfume, foundation, lipstick, highlighter, nail polish and facial cleanser. The name is a nod to her team, Haus Gaga. She even got the word "Haus" tattooed on her arm in 2016. Though this will be the first product line the 33-year-old has launched, she did put out a signature fragrance, Lady Gaga Fame, with COTY in 2012.
July 4, 20196 yr @1146770463487488001 Looking good! EDIT: I don't know if the pic shows, here's the link: https://twitter.com/AMENARTPOP/status/1146770463487488001 Edited July 4, 20196 yr by SKOB
July 9, 20196 yr Author It will be the first beauty brand to launch exclusively on Amazon :o no idea how that works!
July 9, 20196 yr THAT MUSIC IS f***ING EVERYTHING. I swear if that's even a tiny hint of what's to come, I'm hyped. On Insta is also includes Lady Gaga in the "music by" section
