December 20, 2024Dec 20 That week 2 figure for the Spice Girls is almost more impressive than the first week - especially when the album was also shifting huge numbers
December 21, 2024Dec 21 looking at their album sales x dec /jan, insane figures how come the revised figure is so different @Gezza? 07-Dec Spice The Spice Girls 170,000 14-Dec Spice The Spice Girls 217,000 21-Dec Spice The Spice Girls 271,000 28-Dec Spice The Spice Girls 439,000 (revised: 364,676) 04-Jan Spice The Spice Girls 375,000 11-Jan Spice The Spice Girls 119,000 18-Jan Spice The Spice Girls 65,000 25-Jan Spice The Spice Girls 54,000 Edited December 21, 2024Dec 21 by Bjork
December 21, 2024Dec 21 Author looking at their album sales x dec /jan, insane figures how come the revised figure is so different @Gezza? 07-Dec Spice The Spice Girls 170,000 14-Dec Spice The Spice Girls 217,000 21-Dec Spice The Spice Girls 271,000 28-Dec Spice The Spice Girls 439,000 (revised: 364,676) 04-Jan Spice The Spice Girls 375,000 11-Jan Spice The Spice Girls 119,000 18-Jan Spice The Spice Girls 65,000 25-Jan Spice The Spice Girls 54,000 The figures I use are the one given at the time and are based on using a multiplier. The revised one is just on the actual sales alone. The difference between the two is largest in 1996 as the amount of stores reporting data was getting nearer and nearer to 100% but the OCC (Millward Brown at this point) were still using the multiplier and panel sales method they inherited from Gallup in 1994. Panel sales were officially abandoned in early 1997 (Feb/Mar I think) so there ceased to be 2 figures doing the rounds and it only applies to the 94-96 period. Panel sales were probably more appropriate in 1994 and DUS (defined sales universe) more accurate in 96 as the amount of stores supplying data to the OCC increased over these years (hence the multiplier was in effect overexagerating sales certainly by 1996. It's still unclear at what point the OCC decided to start downgrading 94-96
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