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This may not be a particularly popular thing to share here... but anyway, Simon Cowell has done Steven Bartlett's podcast:

 

Within the last 10 minutes, he mentions that the amount of new UK artists to have broken globally has fallen off a cliff in the last 6-7 years, and only about 3 have managed it.

 

It did make me wonder who those three are. Dua Lipa, Lewis Capaldi... anyone else? Harry Styles did release his debut in 2017 but he was already known.

 

I'm reading into it a bit too much because I'm presuming he's talking about those who got their break specifically then - Ed Sheeran was already having worldwide success even before he released Divide.

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Glass Animals perhaps? Though it’s more the song that has broken globally rather than the act, if you get what I mean

Thing to keep in mind is that depending on how you define it, there probably just are less artists breaking through in general. Partly because we've been entrenched in the same main format of consumption for a decade. It helps iron on older listeners, rather than alienate them.

 

Most of the most listened to artists on Spotify got famous 8-18 years ago, if not more. Whoever your favourite up and comer is, more people are listening to David Guetta.

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