Never seen this side i guess. So GaGa's label is selling the album as every other company to Amazon, and Amazon sells it in a lower price? Indeed, brilliant strategy but still not the best thing to watch an album in such a low price.

Yeah pretty much.

 

Say for example the wholesale price of Born This Way is $4.99 to everyone from WalMart to iTunes and Amazon [CD and Digital]. Amazon would pay GaGa's label $4.99 for every download sold, but because they are selling it for 99cents they make a $4 loss on each copy.

 

They absorb this loss as in theory they'll make that $4 and much more through the new customers they've attracted by the promotion.

 

This wouldn't happen in the UK because the OCC have a minimum price for music, which Billboard don't.

 

 

I would say that this is probably far better for music and the album as a whole. There has to be a very good portion of the amazon sales that would never have happened had the album been regularly priced. At $0.99 it's enticed those who'd usually illegally download into purchasing it legally because they can get it for a dollar. The cost of music in South Korea is extremely low, like this, and they have one of the lowest [if not the lowest] rate of music piracy in the world.

 

Interesting post Silas :)

I really hate that smilie as it tends to be used to display Sarcasm and I'm really hoping your post isn't sarcasm :heehee:

Yeah pretty much.

 

Say for example the wholesale price of Born This Way is $4.99 to everyone from WalMart to iTunes and Amazon [CD and Digital]. Amazon would pay GaGa's label $4.99 for every download sold, but because they are selling it for 99cents they make a $4 loss on each copy.

 

They absorb this loss as in theory they'll make that $4 and much more through the new customers they've attracted by the promotion.

 

This wouldn't happen in the UK because the OCC have a minimum price for music, which Billboard don't.

I would say that this is probably far better for music and the album as a whole. There has to be a very good portion of the amazon sales that would never have happened had the album been regularly priced. At $0.99 it's enticed those who'd usually illegally download into purchasing it legally because they can get it for a dollar. The cost of music in South Korea is extremely low, like this, and they have one of the lowest [if not the lowest] rate of music piracy in the world.

I really hate that smilie as it tends to be used to display Sarcasm and I'm really hoping your post isn't sarcasm :heehee:

 

Not when it comes to albums in South Korea they don't. Singles yes because of the service of a subscription allowing you to download a ton of songs but the albums dropped from 1 million+ to now around 100-300k.

Lady Gaga 4th day sale in Japan = 16,862

 

Total in Japan in 4 days = 106,054

Billboard should introduce a minimum sale price rule for new release digital albums - sales of an album under six months old for less than $4 don't count towards the Billboard 200 or something along those lines. It's not right that for the same price as a single mp3 you can buy a new album.

True^ Gaga would have sold well even without the $0.99 price on Amazon.

Bloody Mary reminds me of Marina and the Diamonds a bit :P

 

love FOHL now :wub:

Yeah pretty much.

 

Say for example the wholesale price of Born This Way is $4.99 to everyone from WalMart to iTunes and Amazon [CD and Digital]. Amazon would pay GaGa's label $4.99 for every download sold, but because they are selling it for 99cents they make a $4 loss on each copy.

 

They absorb this loss as in theory they'll make that $4 and much more through the new customers they've attracted by the promotion.

 

This wouldn't happen in the UK because the OCC have a minimum price for music, which Billboard don't.

I would say that this is probably far better for music and the album as a whole. There has to be a very good portion of the amazon sales that would never have happened had the album been regularly priced. At $0.99 it's enticed those who'd usually illegally download into purchasing it legally because they can get it for a dollar. The cost of music in South Korea is extremely low, like this, and they have one of the lowest [if not the lowest] rate of music piracy in the world.

I really hate that smilie as it tends to be used to display Sarcasm and I'm really hoping your post isn't sarcasm :heehee:

 

Not at all. If i wasn't interested in what you had said, i would tell you straight out. Not lie through sarcasm.

 

I'm gonna put my FULL review up here next Friday as I have exams all next week - I need to listen to it lots of times, I'm on my like, 8th listen and there are still some songs I can't get into (Bloody Mary, Heavy Metal Lover, Scheibe) :(

Didn't Amazon UK sell either one of or both out of 'Killing In The Name' or 'The Climb' for like 29p during Christmas 2009?

 

Although it's a good tactic on Amazon's behalf, to gain new customers, I don't like seeing an album for as cheap as that, or especially not this album. In shops like HMV, the cheaper albums tend to be ones that have been out a while, no one cares about or haven't been selling very well and so on, not that brand new biggest release of the year.

Billboard projects that Lady Gaga's "Born This Way" will debut with first-week sales of at least 1.15 million units, far outpacing earlier projections, thanks to explosive sales at Amazon, which priced the album at 99 cents for two days this week.

 

According to sources, "Born This Way," scanned 330,000 units at Amazon on Monday, even though the unprecedented traffic derailed the Amazon servers. While the Amazon experience left some consumers in a sour mood, the news on the technical glitch helped heighten awareness about the album (not that Interscope and Lady Gaga needed any help in that department).

 

As a make-good for customers who experienced difficulty in downloading "Born This Way" on Monday, May 23, the merchant priced the album again at 99 cents on Thursday (May 26). Industry sources told Billboard.biz that the second-day availability of 99-cent prices generated approximately 110,000 scans, nearly all of which were the 99-cent version.

 

But even without a second day of 99-cent pricing, "Born This Way" was on its way to a million-unit debut week, sources told Billboard. On the first day alone, the album moved at least 500,000 units, with sources saying that first day sales at iTunes totaled 104,000 units; Best Buy, 45,000 units; Target, 35,000 units and Starbucks, 10,000 units. Consequently, industry prognosticators project that Best Buy will hit 200,000 units by the end of the SoundScan week on May 29; Target will reach 150,000; Wal-Mart will hit 125,000, and iTunes will hit 200,000 units.

 

Moreover, the album is one of the most widely distributed titles in current times, available in about 20,000 storefronts, including CVS pharmacies, Whole Foods, Walgreens and others, according to UMG sources.

 

The pricing of the Lady Gaga album and how the industry reacted presents an interesting dichotomy for the industry.

 

On the one hand, some brick-and-mortar merchants complained that "Born This Way" units moved both at Amazon and at Best Buy (which gave away the album for free with a smartphone), shouldn't be counted in compiling the Billboard 200 chart. Billboard decided to count the former, but not the latter.

 

But beyond the loss-leader strategies, "Born This Way" was also a story about a pricing rebound. Of the 2.1 million units shipped by Universal Music Group before street date, 1.3 million were for the deluxe version, sources say. The standard physical version, which contains 14 songs, listed for $12.99 and wholesaled at $10.35; while the deluxe version, which contains three extra tracks on the main album and a second remix disc with 10 tracks, listed for $21.98 and $14.00 wholesale. Meanwhile, the digital standard version carried an $11.99 list price and a wholesale of $8.40; while the deluxe digital version carried a $15.99 list, which translates into an $11.20 whole.

 

Beyond Amazon's 99-cent deal, retail sources say that the deluxe version far exceeded opening-day expectations, with the higher-priced album taking as much as 70% of sales, in both CD and digital versions.

 

Last month, UMG executives were expecting sales of about 400,000 units and went to higher projections as the album's street date approached. By Monday they were talking 650,000-700,000 units, and then moved it up to 800,000-900,000 units. It wasn't until Wednesday that they began conceding the possibility of a million-unit week.

 

Amazingly enough, as recently as Monday -- the "Born This Way" street date -- some merchants and executives at competing labels felt that Lady Gaga was overexposed and could suffer a sales backlash.

She sold 500,000 + on the first day alone not including her Amazon sales. Insane. So in total she sold around 800,000 in the US on monday; the fact that there were some predictions a month ago that she would 'only' sell 400,000 first week are laughable in hindsight.

Edited May 28, 201114 yr by Daniel II

Actually she sold 500k first day including 330,000 sales on Amazon, 100,000 on iTunes and around 90,000 in stores. During the second day of the Amazon $0.99 offer it sold another 110,000 there.

Actually she sold 500k first day including 330,000 sales on Amazon, 100,000 on iTunes and around 90,000 in stores. During the second day of the Amazon $0.99 offer it sold another 110,000 there.

Your right, I misread, my bad :lol:

 

For me, Bad Kids has always been a good song, the verses in particular. I also don't get the dislike for Highway Unicorn (Road to Love) the intro is amazing, it's ridiculously catchy, and it's the song that pretty much underpins the main ideas behind the album along with Born This Way. I love the "she has a rainbow syrup in her heart that she bleeds" line. In fact it's probably in the Top 5 overall for me, despite being my least anticpated on the album; one of the few songs that I haven't grown tired of AT ALL yet. With Heavy Metal Lover coming afterwards, it's such a one-two knockout.

Edited May 28, 201114 yr by Daniel II

Amazingly enough after 15 plays of the album in its entirety and significantly more of selected songs everything is still growing pretty much. I had a real Americano moment today after hearing it in-store in Zara whilst I was shopping after which it refused to leave my head until I could get home and listen to it. Highway Unicorn, even as arguably my least favourite on the album, is creeping up on me like crazy and I keep finding myself putting Bloody Mary on. It's an insanely good record.

 

The only thing currently 'shrinking' on me is Government Hooker which I've come to find slightly annoying. But perhaps I just need to rest that one for a few days.

How can you get bored of Government Hooker? That song is CLASS!

Something about it has disconnected for me. I find it a bit boring now actually and it's the most disjointed song on the whole album.

Lady GaGa will appear on a special edition of Paul O'Grady Live on June 17. She will perform four songs, including Born This Way and Judas.

^^ FOUR songs? She'll perform Hair and EOG, I'd say - Or something old, like Bad Romance or Telephone....

Lady GaGa will appear on a special edition of Paul O'Grady Live on June 17. She will perform four songs, including Born This Way and Judas.

 

Isn't that in the UK? When is the BGT finals? I'm hoping she will have a chance to go! :yahoo:

Lady Gaga 5th day sale in Japan = 11,150

 

Total in Japan in 5 days = 117,204