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'MDNA' Era [Chart Topic]

SweetCandy
in Madonna

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Will be out of the top 10 probably next week, even american life spent 4 weeks in the top 10.
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Heres some good news:

MDNA is the fastest selling international album in India this year and has been certified Gold in the first week of release.

 

In a country where the music industry is hugely affected by piracy, any foreign artist selling non-illegal copies and even going gold it's a feat.

Devraj Sanyal, Managing Director at Universal Music India commented:

 

"It's tough to speak about a diva like Madonna. She is the epitome of everything music stands for and has been for the last two decades. `MDNA is a record that will excite the oldest Madonna fans as it will excite the youth with her eclectic mix of electronica & new world pop. The fact that she can still achieve Gold status on launch itself proves that she is and will continue to be the real pop diva of our times."

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Madonna‘s “MDNA” album had the biggest second week drop in chart history last week, I am told. When all the numbers are in on Tuesday night, “MDNA” will have fallen from number 1 by 88%–from 359,000 copies in its first week to roughly 46,000 the second week. Wow.

 

So, who wants to tweet this to Guy? lol

Madonna‘s “MDNA” album had the biggest second week drop in chart history last week, I am told. When all the numbers are in on Tuesday night, “MDNA” will have fallen from number 1 by 88%–from 359,000 copies in its first week to roughly 46,000 the second week. Wow.

 

So, who wants to tweet this to Guy? lol

In the US I'm guessing? :P

I don't think that any of the albums released this week will make the Top 10, so MDNA may be safe to just get another week in the Top 10, if not Top 15.
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MDNA Remains in the Top Ten of U.S. Album Chart

In its second week of release, MDNA remains in the Top Ten of the U.S. Album Chart, descending from last week's No. 1 spot to this week's No. 8 position.

Several debuts crash the U.S. Top Ten Album Chart, including Madonna's "Luvin'" partner Nicki Minaj, who debuts at No. 1 with Pink Friday: Roman Reloaded, though with 253,000 copies sold its first week, Nicki is well off Her Majesty's debut numbers from one week ago.

 

Selling 48,000 copies this week, and combined with last week's debut of 359,000 copies, MDNA has now sold over 407,000 copies in the U.S. in just two weeks - very close to coronation of gold status (500,000 copies of U.S. sales).

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More 2nd week info...

Germany: #10 (3)

Japan: #5 (4) GOLD 100,000+ sold

Spain: 2 (1)

Switzerland: 3 (2)

 

 

It may well be 83% of the way to Gold in the US, but I dare say it'll take some time to reach it.
Down to number 15 in uk midweeks!
Madonna‘s “MDNA” album had the biggest second week drop in chart history last week, I am told. When all the numbers are in on Tuesday night, “MDNA” will have fallen from number 1 by 88%–from 359,000 copies in its first week to roughly 46,000 the second week. Wow.

 

Expanding on that:

 

THE HARDER THEY FALL: Madonna's MDNA now holds the record for the largest second-week percentage sales drop for a # 1-debuting album since SoundScan began tracking sales in 1991, the bible reports, falling from 359k to 48k. That surpasses the record set by Lady Gaga's Born This Way when it fell 84.27% in its second week on the chart last June. The two albums have something in common: Born This Way's first week was amplified by Amazon MP3's 99-cent sale price for two days, while MDNA's debut was bolstered by sales gained from a concert ticket/album promotion as well as preorders from iTunes. It's worth noting that that that the iTunes preorders were dramatically front-loaded because the album was offered at a special price during Super Bowl weekend. But look on the bright side: Madge’s new album has sold more in its first two weeks than the previous Hard Candy, 407k to 374.5k. (4/11a)

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Expanding on that:

 

THE HARDER THEY FALL: Madonna's MDNA now holds the record for the largest second-week percentage sales drop for a # 1-debuting album since SoundScan began tracking sales in 1991, the bible reports, falling from 359k to 48k. That surpasses the record set by Lady Gaga's Born This Way when it fell 84.27% in its second week on the chart last June. The two albums have something in common: Born This Way's first week was amplified by Amazon MP3's 99-cent sale price for two days, while MDNA's debut was bolstered by sales gained from a concert ticket/album promotion as well as preorders from iTunes. It's worth noting that that that the iTunes preorders were dramatically front-loaded because the album was offered at a special price during Super Bowl weekend. But look on the bright side: Madge’s new album has sold more in its first two weeks than the previous Hard Candy, 407k to 374.5k. (4/11a)

 

Keith Caulfield on MDNA's Second Week on the US Chart

Keith Caulfied at Billboard posted his detailed analysis of MDNA's second week on the Billboard 200:

 

 

Madonna Tops Lady Gaga for Biggest 2nd Week Sales Drop for a No. 1-Debuting Album

This week, Madonna's "MDNA" earns the distinction of the largest second-week percentage sales drop for a No. 1-debuting album since Nielsen SoundScan began tracking sales in 1991. The album slides from No. 1 to No. 8 on the Billboard 200 with a 86.7% sales decline (falling from 359,000 to 48,000 according to SoundScan). Madonna's 'MDNA' Debuts at No. 1 on Billboard 200, Lionel Richie Bows at No. 2

 

The percentage dip surpasses the record set by Lady Gaga's "Born This Way," when it fell 84.27% in its second week on the chart dated June 18, 2011. "Born This Way" bowed the previous frame at No. 1 with 1.11 million, and then sold 174,000 in its second week at the top of the chart. "Born This Way's" debut was amplified by Amazon MP3's decision to offer the set at 99 cents twice on two separate days during its premiere week.

 

"MDNA's" large fall was expected, as its debut was bolstered by sales gained from a concert ticket/album promotion as well as preorders from iTunes. Further, without a current hit single on our major airplay charts nor any substantial recent promotion on Madonna's part, the drop was bound to be significant.

Both "MDNA" and "Born This Way" would have not had such steep drops, had it not been for unusually enhanced first-week sales.

 

While "MDNA" has the biggest drop for a No. 1-debuting set in SoundScan history, it's actually the second-biggest fall for a top 10-bowing album. The largest second-week collapse for a top 10-debut was for the rock compilation titled "The Edge" on April 10, 2010. It sold 53,000 when it bowed at No. 4 and then fell by 87.2% to 7,000 (No. 81) in its second week. The Razor & Tie compilation saw its sizable first week sales generated by a direct-response TV ad campaign and preorders.

Most superstar albums that start at or near the top of the chart fall by 60% to 80% in their second week. And, high-debuting sets that are especially front-loaded by pre-orders, niche fanbases or unusual marketing campaigns take harder hits.

 

"MDNA's" lead single "Give Me All Your Luvin'" (featuring Nicki Minaj & M.I.A.) peaked at No. 10 on the Billboard Hot 100 -- thanks to strong initial sales. However, on the Mainstream Top 40 airplay chart - the diva's home radio format - the single faltered at No. 24 and spent only five weeks on the list. The album's second single, "Girl Gone Wild," has yet to dent the Mainstream Top 40 tally.

 

In terms of recent promotion, Madonna has basically been off the radar, instead focusing her energy on rehearsals for her upcoming world tour. Since headlining the Feb. 5 Super Bowl halftime show, her only significant recent media appearances have been via a live Facebook chat with Jimmy Fallon (March 24) and a brief drop-in at the Ultra Music Festival in Miami the same night.

 

Guy Oseary, Madonna's manager, tweeted in response to a fan's question last night, saying ". . . I wish we could have done TV last week but we were in rehearsals morning and night. 7 more weeks to show time . . . "

 

Here are the five largest second-week percentage drops for No. 1-debuting albums in the SoundScan era:

 

Chart Date - Artist - Title - % Decline - Debut Units - 2nd Week Units

 

April 21, 2012 - Madonna, "MDNA" - 86.70% (from 359,000 to 48,000 at No. 8)

June 18, 2011 - Lady Gaga, "Born This Way" - 84.28% (from 1.11 million to 174,000 at No. 1)

Dec. 3, 2011 - Mac Miller, "Blue Slide Park" - 82.54% (from 144,000 to 25,000 at No. 24)

Dec. 16, 2006 - Jay-Z, "Kingdom Come" - 79.42% (from 680,000 to 140,000 at No. 6)

Dec. 11, 2010 - Kanye West, "My Beautiful Dark Twisted Fantasy" - 78.14% (from 496,000 to 108,000 at No. 7)

 

And, the five largest second-week percentage drops for top 10-debuting albums in the SoundScan era:

 

April 3, 2010 - Various Artists, "The Edge" - 87.19% (from 53,000 at No. 4 to 7,000 at No. 81)

April 21, 2012 - Madonna, "MDNA" - 86.70% (from 359,000 to 48,000 at No. 8)

June 18, 2011 - Lady Gaga, "Born This Way" - 84.28% (from 1.11 million to 174,000 at No. 1)

March 24, 2012 - WZRD, "WZRD" - 84.25% (from 70,000 at No. 3 to 10,000 at No. 34)

March 31, 2012 - Passion, "Passion: White Flag" - 83.71% (from 49,000 at No. 5 to 8,000 at No. 51)

 

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