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it might be Taylor Swift, she said that Ed Sheeran has written many of her new album's songs so it might be her, but he's the one who announced it in a way so people would think it's his new album while he's referring to his good friend Taylor....
I'm convinced it's Ed Sheeran now.

Because he's such a household name in the US. #16 in the US. YASSSS MADONNA/RIHANNA/MICHAEL JACKSON/BRITNEY/XTINA WHO??

 

Turn on your brains, y'all. I mean COME AWN!

This ain't no Ed Sheeyoncé
He's a big name and new material is imminent.
He's much bigger in the US than that peak might suggest. If he released a new album next week it would pretty easily debut in the top five there.
They should've released this statement like a week before the release because all the hype for it has died out
It's probably NOT EVEN GOING TO HAPPEN.

Latest rumour I've heard is Lana's new single 'West Coast' is going to come out unexpectedly tomorrow, and the album to follow on Thursday.

 

No reliable source, just speculation.

It's not going to be Lana, she sells a lot of physical copes, going to be someone who mainly sells music on itunes, still thinking Rihanna
Of course, it may well be that this story was bobbins to start with, and they're just hoping that somebody will eventually do it and they can claim they were right all along.
They should've released this statement like a week before the release because all the hype for it has died out
Beyonce had no hype at all though. That's kind of the point :lol:

 

So, was this thread about the new Ed Sheeran album, after all?
Apparently not! Ed's release strategy doesn't seem to resemble Beyonce's in any way.

 

I'm not sure why people are already assuming this is not happening / has already happened and was disappointing, it's not like they gave a timescale on it.

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