Their lead singles have been amazing, 'Wings', 'Move' & 'Black Magic' have all been flawless. BM it's so catchy it's unreal, it's really fun without being cheesy, Jade in the video is amazing too! Exciting to see it doing so well on pre-orders as well.

Edited May 29, 201510 yr by Electro Paradise

I really enjoyed the video! It's nice to see them doing something completely different. I echo others, Jade is delightful. :wub:

 

The song continues to work its magic on me too!

This is the best bit of the video:

 

http://www.teenvogue.com/images/entertainment/music/2015-05/little-mix-black-magic.gif

 

:wub:

Music video is great. It's a good choice to go for a concept video with a narrative to get people's interest. It's something I always wish the Saturdays had done to help sell their singles instead of the formulaic standing/walking looking pretty.

cute tbh, defiantly the best they've looked and certainly their most likeable moment imo

 

PLUS LEIGH ANNE LOOKS SOOOO GOOD OMG 10000% my faveourite

Edited May 29, 201510 yr by Mackenzie

It's such a step down from 'Salute' and it just feels weird to say R&B is their sound and for them to return to pop. I guess it was more Simon's choice rather than the girls as I doubt he would want two girlbands on his label releasing the same genre.

 

If I was Simon I would release 'Black Magic' on Sunday and book them a BGT performance, it's doing incredibly well on Pre-orders and I'm sure it could still manage #01 if it had a BGT performance behind it.

Not showing any signs of dipping on iTunes. Radio 1 played it earlier. This is going to be really big for them.

 

88 Little Mix Black Magic

Love this so much, the video and song are so catchy and amazing :heart:

I am shamefully loving this now, having not liked any of their singles except DNA :lol: :kink:

This is easily the best single they've released imo. I've played it 39 times since last night lol.

Incredible! *.*

You're certainly the king of remixes here aren't you Lewis? :P

Gonna hear tonight, a remix of this could sound great! :thinking:

Avicii's new single, which is quickly gaining popularity (and streams) has now changed it's release to the same week as this. It'll be an exciting chart battle, but hopefully Little Mix have this in the bag!

Avicii's new single, which is quickly gaining popularity (and streams) has now changed it's release to the same week as this. It'll be an exciting chart battle, but hopefully Little Mix have this in the bag!

Hopefully! Avicii's pre-order hasn't performed as well despite more airplay, so that's got to be promising. Plus there's the fact that it's a bit of a shitty song (+ video). 'Black Magic' needs to be put on Spotify ASAP though.

 

I actually wouldn't be adverse to them pushing it forward a week now. The only real potential contender then is 'Shine', and it has absolutely no hype at the moment.

I really don't think they need to bring the release date forward. I think nowadays, if there's a huge demand for a song and it gets so high on pre-orders well after the initial hype, then I think this is where releasing it to streaming early could benefit it and be more effective! Release it for streaming instead of releasing it a week or two earlier I think!

Black Magic would get #1 if it were released this Sunday. I hate when labels unnecessarily hold back singles when they look ready to be #1 weeks in advance.

Seeing as Jason Derulo only sold 75k last week, and Little Mix are only a little bit lower than Carly Rae Jepsen was before going onto sell 85k (Yes, her pre-order had been up longer, but she peaked nowhere near as high as #23), it's very possible they would go to straight to #1 next week, if not, then certainly the week after.

I'm so pleased with how this is performing in pre-orders so far. How likely is R1 to playlist this next week?

I am on the verge of getting obsessed with this song and video now. Very very lovely stuff on both fronts, it's really very much what they should be doing, and I was initially disappointed after expecting some next-level left-field to follow Salute. That wouldn't be doing so well on pre-orders, and I'm glad it's looking like a massive hit for them, would be a very pleasant #1. Because despite the 'Black Magic' dress-up, it's really very 'white, wholesome magic' in its presentation. And I don't mind that, Little Mix do light pop very well.