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I don't know why I'm replying but is likely not to start until next week.

 

She's also doing promo next week. Either this morning or Lorraine. Forgot which.

Edited by Joey XCX.

She needs BIG promo though.

 

She doesn't really. I don't think there are any other big performance possibilities except for the Brits at the moment and her label aren't going to be that bothered about the release as the album is still raking in money and having success on its own.

She's probably doing a few different things. But if you go through radio times she's listed as a musical guest one morning next week - I can't be arsed to find the day now.
Yours was announced as the third single from Chapter One 25 days before its release. On the other hand, Mirror Man's release is much later than its announcement as the fourth single. There is no need to worry right now. But I hope Mirror Man does well.
Yay that's brilliant :D
Also radio 2 B list.

 

Nice! Never understood why Radio 2 didnt playlist Yours..

Guess promo will come in fully on Brits week...

BTS video just been tweeted on Ella's Twitter! Looks so good! :D

 

Like the look of the BTS video, something a bit different..

 

Definitely! She was talking about the video during her interview on Lorraine. Such a good performance too! :wub:

This looks like it will be a video like Don't and Notorious... one which has nothing to do with the song's story and message.
This looks like it will be a video like Don't and Notorious... one which has nothing to do with the song's story and message.

 

Guess we'll find out but I think there might be elements/messages from the song conveyed into the video.

This is going to need better promo than Lorraine if it has any chance at becoming a hit. It only reached the 400's on iTunes and then dropped quickly.

 

Any clue as to why radio 1 hasn't played it since they playlisted it? :cry:

 

Gosh I hope this does something. -_-

This is going to need better promo than Lorraine if it has any chance at becoming a hit. It only reached the 400's on iTunes and then dropped quickly.

 

Any clue as to why radio 1 hasn't played it since they playlisted it? :cry:

 

Gosh I hope this does something. -_-

 

Because the radios publish their playlists on Wednesdays for the week commencing Monday. So the song will begin getting plays from tomorrow on both R1 and R2. C list radio 1 doesn't have that much affect, so don't freak out if it doesn't climb fast until it's promoted to the B-list. And I'm sure she'll do more promo in 3 weeks.

They are, sensibly, still prioritising breaking her with Ghost as a debut in the US. 3 or 4 TV shows there this week.

 

Sure the Brits will bring good promo for Mirror Man and she will get some TV with it, but in the end it's single 4 here off a platinum album. They are chilled that she has established herself here. The U.S. needs the hard work.

At the moment it's pretty frustrating seeing Ella on the US itunes chart. As soon has she progresses into the top 20, some new release will kick it all the way back down to #37-40ish (e.g. Drake's new album, Grammy boost, superbowl boost etc.) Hopefully she can continue to rise with that and then possibly release Mirror Man as the second US single.

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