Cool that she replied to you! I'm sure she can see the dismay of all the fans at her lack of anything promo related! When The Saturdays reform they really need to call their comeback album 'I'll Be Doing Lots of Promo Soon' with the follow up called 'News Coming Soon' :lol:

:rofl:

 

I actually got that pic off someone else's Twitter, but I do think it's cool that she's been DMing a lot of the diehard fans on there. I'm hopeful part of that promo will be TV promo, but we'll see. I still have a really good feeling about this, I don't know.

"Doings lots of promo" means she's probably on the cover of Fabulous magazine and doing an 'intimate gig' for Topshop or something :lol:

"Doings lots of promo" means she's probably on the cover of Fabulous magazine and doing an 'intimate gig' for Topshop or something :lol:

Don't forget the Google Hangout :kink:

Followed by a 4 month holiday to recover :lol:

New artists don't really pop up on This Morning the week of the release of their first single these days... :unsure:

New artists don't really pop up on This Morning the week of the release of their first single these days... :unsure:

 

But she's a new artist from a successful band with a story to tell - She's not some random and she is well enough known to get a slot on daytime TV, maybe they are holding back for impact week but something tells me they just expected a hit off the back of The Saturdays fans and her media coverage.

The way the charts work these days is very problematic for new artists like Mollie. Not every song can make an immediate impact in week 1, certainly not songs from brand new artists who've literally just launched. There has to be a build up of support & attention, for a new artist/song to breakthrough. Unfortunately some radio stations are still not getting into the spirit of OA/OS and are reluctant to get behind songs that aren't instant hits. :/ (You'd think they'd want to get behind songs and see if they can be the driving force behind creating a hit, but apparently not).

 

It's a catch 22 situation for Mollie. Focusing everything on week 1 isn't necessarily a better strategy because the campaign would just burn out very quickly, and perhaps only result in a minimally improved chart placement (because streaming units & airplay would still be low in week 1 regardless of her promoting on morning TV shows...). As we all know by now, streaming has a huge influence on chart positions these days, it's crucial... and unless you're Justin Bieber/Drake etc (i.e. established/current huge artist), chances are a new song will start off modestly on streaming platforms at first. It seems some payola has to be involved to get a song on prominent playlists. Honestly, issuing a CD single would not soften the blow of a lack of streaming, and at the end of the day, positioning herself as a fanbase-only act that has to rely on a few hundred loons buying a CD single for a week, is not a career-sustaining move in 2016.

 

I think it's too soon to cry "flop" after 4 days. Of course she's got a mountain to climb and a lot of things standing against her, but that was always likely to be the case. As fans, we'll just have to hope that things can fall into place.

If she truly does have more promo lined up over the next few weeks I really hope she pulls out all the stops. It would be great to see her only concentrate on this song for like the next 6 weeks doing promo wherever she Can no matter what it is. Every little bit will help in the long run.

Mollie has always been one of the best for fan interaction, even on the GH tour she was the nicest to me in my M&G! Nadine went on This Morning - I know Insatiable was like 26 but the fact they took a girl group member going solo speaks volumes and we shouldn't rule out Mollie potentially getting promo. Like Jay said the signed CDs wouldn't be a career sustaining move and had those been used this week it would have made the fall the following week look much worse.

The way the charts work these days is very problematic for new artists like Mollie. Not every song can make an immediate impact in week 1, certainly not songs from brand new artists who've literally just launched. There has to be a build up of support & attention, for a new artist/song to breakthrough. Unfortunately some radio stations are still not getting into the spirit of OA/OS and are reluctant to get behind songs that aren't instant hits. :/ (You'd think they'd want to get behind songs and see if they can be the driving force behind creating a hit, but apparently not).

 

It's a catch 22 situation for Mollie. Focusing everything on week 1 isn't necessarily a better strategy because the campaign would just burn out very quickly, and perhaps only result in a minimally improved chart placement (because streaming units & airplay would still be low in week 1 regardless of her promoting on morning TV shows...). As we all know by now, streaming has a huge influence on chart positions these days, it's crucial... and unless you're Justin Bieber/Drake etc (i.e. established/current huge artist), chances are a new song will start off modestly on streaming platforms at first. It seems some payola has to be involved to get a song on prominent playlists. Honestly, issuing a CD single would not soften the blow of a lack of streaming, and at the end of the day, positioning herself as a fanbase-only act that has to rely on a few hundred loons buying a CD single for a week, is not a career-sustaining move in 2016.

 

I think it's too soon to cry "flop" after 4 days. Of course she's got a mountain to climb and a lot of things standing against her, but that was always likely to be the case. As fans, we'll just have to hope that things can fall into place.

 

It's not about that, we know how the charts work.

 

What I'm saying is, it doesn't look like there's any effort being made.. Yet again.

I'll pose the question again. How exactly is it going to build and rise if radio aren't playing it and it's not on streaming playlists... Promo!

And if she's not doing promo then what's the point?

Island aren't the best, effort wise. After the mess of Leona's last campaign with them, I lost a lot of respect for them.

They used to get the Sugababes so right :cry:

 

 

Plus, Jay.. Don't act like you wouldn't be getting Mollie's 1 track signed CD like the rest of us :kink:

66 in mids today.

66 in mids today.

 

13 place drop :nocheer: If it declines at that rate she really will be coming for that #94 first week.

The low placing was to be expected if I'm honest - I'm impressed she managed to do so well on iTunes on Friday. It'll hopefully repeak in a few weeks time once Radio play has picked up because it does sound like it could be somewhat of a hit.

It's not about that, we know how the charts work.

 

What I'm saying is, it doesn't look like there's any effort being made.. Yet again.

I'll pose the question again. How exactly is it going to build and rise if radio aren't playing it and it's not on streaming playlists... Promo!

And if she's not doing promo then what's the point?

My general point is that all promo being set in stone & starting from week 1 isn't really the done thing anymore, and if that had been in place then it probably would only have resulted in very minimal iTunes gains in week 1, because radio/Spotify would still be minimal at this stage regardless. So in theory, leaving promo later into the campaign, once streams and radio has built up, is the more beneficial time to "impact". Streaming and radio success isn't driven by TV promo in week 1. Streaming is pretty artificial and she needs to be placed on prominent playlists to do well there, not via performing on This Morning. Radio is tricky because they seem to concentrate too heavily on songs making an immediate splash, and that's impossible for Mollie at this stage. Radio could be impossible for her to get on board fully because they're so eager to be dismissive in favour of instant hits. It's all theoretical, but I'm just saying in a nutshell that an apparent lack of effort at this point isn't abnormal anymore. If this is ever going to be a hit, it's got to be about the long term plan. There may be things in the pipeline we don't know about yet, hopefully.

 

As for a physical, you're right that I'd probably buy it :P ...but that doesn't override my point that it'd provide a very temporary and small boost, because it's so niche, so it's not really esssential or something that would majorly help the single.

I understand what you're saying and you're absolutely right in the way that the charts are structured now, it's a long-term thing.

 

However, the chances of her getting playlisted anywhere are slim to none and getting put onto the right playlist is very selective.

Can Island buy her a deal with Spotify to get on the playlist? Are they going to pay that for her if they can?

 

A CD single would not have been the saviour to save the single by any means, but some signings, especially whilst it's the summer break, could have shifted some copies AND got her name out there.

I'm not saying that TV promo will do anything.. but it would get her name out there and actually be trying. That's the point I'm making.

 

It's just very quiet on the Mollie front.. DM-ing some fans to tell them that promo is 'coming' means nothing to us. Tell us about it!

 

 

 

It really does need to be added to Hit Hits UK and The Pop List on Spotify, they're the biggest playlists and it's rare a pop hit will do anything without being on that. But Island are likely aware of this so I have faith that they'll add it soon with a nice dollop of payola :lol:

 

Radio playlisting is quite unlikely for her anyway, she's from a girl group who are most certainly not at the height of relevance. Her best bet is promo and there is plenty of time for that for now, she's got the radio tour at the moment but if she used up all her tricks in week 1, it'd plummet after this week and never be seen again. Sounds like she's got more up her sleeve for future weeks which is perfect for how the chart works these days! It's way too early to worry about anything.

I understand what you're saying and you're absolutely right in the way that the charts are structured now, it's a long-term thing.

 

However, the chances of her getting playlisted anywhere are slim to none and getting put onto the right playlist is very selective.

Can Island buy her a deal with Spotify to get on the playlist? Are they going to pay that for her if they can?

 

A CD single would not have been the saviour to save the single by any means, but some signings, especially whilst it's the summer break, could have shifted some copies AND got her name out there.

I'm not saying that TV promo will do anything.. but it would get her name out there and actually be trying. That's the point I'm making.

 

It's just very quiet on the Mollie front.. DM-ing some fans to tell them that promo is 'coming' means nothing to us. Tell us about it!

 

I don't think from her perspective or the label they want to start throwing out the details just in case her promo falls through - look at the amount of times The Sats were meant to do stuff and it never materialised.

Agree with all the comments regarding the CD single however The Saturdays regularly sold out of 5,000 copies of their signed singles - Not saying Mollie would have shifted that amount but pretty certain that a bundle would have generated some sales to keep her higher, it's surely easier going to radio and saying we got to #50 with no support (However that is achieved - Through CD singles, Bundles etc,) and try to get playlisted than going to them with a #98 chart smash which regardless of how the charts have changed etc., the media will still view as one big fat flop.