I kept imagining a night club set while I was watching the video.

Yeah it's how I always pictured the video but it's also the most predictable "plot". Though it would be nice to see Little Mix in a night club set, a la Piece of Me.

It sells the song, but I was hoping for a summery beach video with some stunning shots of waterfalls and stuff

You've just described the 'Your Love' video to me :lol:

Did anyone else think that the lower "No more sad songs" was Perrie? I'm quite shocked it's Leigh.

Did anyone else think that the lower "No more sad songs" was Perrie? I'm quite shocked it's Leigh.

Totally! I still find it so odd seeing Leigh lip it watching the video

Did anyone else think that the lower "No more sad songs" was Perrie? I'm quite shocked it's Leigh.

 

Yeah me and MrLoverboy discussed this in the past and we agreed it was Perrie (I thought it was Jesy at first). So I'm V shocked it's Leigh.

Did anyone else think that the lower "No more sad songs" was Perrie? I'm quite shocked it's Leigh.

Haha yeah, same! It's so weird. She sounds so much like her! Interested to see if it was just her miming along to Perrie's part though. So I'm looking forward to seeing a performance or two!

 

Hopefully Live Lounge soon! (Preferably one of those special ones)

Yeah me and MrLoverboy discussed this in the past and we agreed it was Perrie (I thought it was Jesy at first). So I'm V shocked it's Leigh.

I really thought it was Perrie but I could see why some would say Jesy.. but I'd never in a million years think it was Leigh.. Need to see her doing it live

Hopefully this will start climbing properly on Spotify soon, it's currently still struggling at #91. The video finally being unveiled and increased radio airplay should help though.

Youtube comment

 

So, I have a theory. It might be possible that this video is the second part of SOTME. I mean they are in the same car that they took a "roadtrip" in SOTME. This just might be the part two of the roadtrip. They sang about being "over it" in the first half of the road trip and now they are celebrating the fact that they are truly over it. Maybe thats the reason why SOTME acoustic played during the beginning?

 

am I the only one who didn't notice this before reading this comment? :o

Youtube comment

am I the only one who didn't notice this before reading this comment? :o

Came here to post exactly the same thing.

 

That is such a brilliant touch! Hopefully if that's the case, in the 'Power' music video, we see them leaving the bar they're currently in on motorbikes and driving off into the deeper into the US and having some sort of Western themed music video, before ending the era with 'Nothing Else Matters' or 'Your Love' or something :lol:

I actually noticed that, because they are in the same car when they arrive and the man is playing Shout Out on his guitar, I'm here for part 3 being Power.

Good video .Leigh Anne is so hot in the video.

Youtube comment

am I the only one who didn't notice this before reading this comment? :o

Me neither. I'm terrible at noticing things.

I echo the comments of Leigh-Anne stealing lyrics from the other girls.

 

I was a bit underwhelmed on first watch but I feel that's mainly because I wasn't expecting the theme they went for as, on second watch, I'm appreciating it a lot more. It also didn't help that you have the disjointed silence at the start and I didn't feel the '5 6 7 8' -esque dance routine for the first chorus suited the pacing of the song at all, but everything after that is much better. I like the parts of Jesy on the pool/snooker table and all four girls dancing on the bar is great. I also like the bull riding shots - they work really well in slow mo and interchanging with shots of Machine Gun Kelly (his parts also work because he's actually there with the girls - 'Secret Love Song', take note!).

 

It's not quite back to the quality of 'Black Magic' or 'Hair' but it's definitely a step in the right direction and easily my favourite from this era. I like the idea of it being a part 2 to 'Shout Out to My Ex' and I'm really digging the idea of 'Power' having a part 3 video (although 'Power' needs a radio edit!).

Great to see the album version in iTunes top 200 now.

It's a nice enough video, I agree not much happens and it doesn't suit the song but it's nice enough. I would say they had more 'flair' in the 'Touch' video but unfortunately everything else about it completely ruined that.

 

One thing I have got from this though, that's the first time I've seen Machine Gun Kelly and he's a proper cutie!

I'm pretty much always underwhelmed by their music videos, it's their weakness imo. I'm glad it's boosting the song though, NMSS deserves more success on the charts than it has had so far. Fingers crossed it'll have a long run and get a good peak.

3,060,021 views after 18 hours. How does this compare to the last two?

3,060,021 views after 18 hours. How does this compare to the last two?

 

Touch did 4M in 24 hours, so this is doing about the same.

 

EDIT : it's actually been almost 21 hours since the video was released, so it should do less than Touch. But remember, Touch was already performed on X Factor and had a lot of buzz before the video was released, so these numbers are great for NMSS!

Edited March 30, 20178 yr by BigMixer

3.6 million now.

Just over 1 hour to go to make 24 hours