Bit late but I've watched the video and, well, it's an experience :lol: certainly getting people talking and that's the main thing I guess.

I am stanning the inclusion of Jenna Ushkowitz and Molly Shannon in the video but on the whole it didn't really work for me :( the entire execution was all over the place - it was plodding along for ages in parts and then when action did happen it just felt so OTT and cringeworthy. Minus Nicki who was the show stealer. The memes felt quite forced, the Gretchen lyric video worked but her dabbling with Internet memes for this song should've been left there I think. This is such a shame as the CTTR and Bon Appétit videos both really worked! On the bright side, 'Swish Swish' is a bop so if this is helping to escalate its progress then fabulous.

I watched the video earlier and it's awful! :( It doesn't do the song justice at all. I was hoping for a Katy dance sequence to the chorus. The only part I like is the Nicki Minaj part.

Watchijg again, I love it and see the theme of the era.

 

People wanting her to dance or be sexy are MISSING THE ENTIRE POINT of Witness :lol: Women can do more in their videos than a dance routine eh?

#100 UK Spotify (+34)

I feel like after watching all three of her videos I kinda see the point of the whole Witness era.

 

Katy wants us to witness the truth, because often times that's the one thing everyone can't handle, and it's very apparent in these music videos. Everything is overtly exaggerated to the point where it feels unbearable, but in the end it's society looking at themselves in the mirror.

• Chained To the Rhythm took the aspect of social bubbles and closed-mindedness and created this dystopian theme park (which is a Six Flags with different signs, so there's your appeal) out of it, but then once she takes off the glasses she opens her eyes to the sheer ridiculousness of it all. It's a problem with all kinds of social spheres, in which anyone who has a differing opinion will be mocked and outcasted by that sphere. We've seen it in social media. Someone has a dissenting opinion and everyone takes it as "I hAvE a DiSsEnTiNg OpInIoN".

• Bon Appetit attacked misogyny and the objectification of women as meals. So she transformed herself into one. Of course people shamed her and said she was transforming into Miley Cyrus. There was also the fact that she tied the men up and turned them into food and no one says anything about that. The GP ends up being fixated on the overt sexuality of the video that they miss the entire point of why the idea of food came to be.

• Swish Swish ends up celebrating the whimsical and bizarre nature of the Internet with people making memes for the dumbest things, and now people are saying it's too much? Like it wasn't too much when all these memes started?

 

People like to run around in circles and jump through hurdles to defend their mindset and all Katy wants us to do is witness the truth. Could there have been a better execution? Of course. But if the truth has to be hyperbolized for us to even take notice, then i think she's doing a wonderful job.

 

-

 

Y'all are probably not gonna read this and think it's too much but it's a nice read into how this era seems to be working.

now wait a damn minute :o

now wait a damn minute :o

 

Oh my!!

#89 UK Spotify (+9)

Topic of the song aside - I love the video. I wasn't too sure at first if it was actually Nicki until she removed the visor but I'm pleased she made an appearance. I do feel they should have released the video much sooner though as were nearly a month on from the lyric video alone!

 

Decent

That felt like a pretty big step down in quality from The Voice Australia to me. The dancers weren't used anywhere near as effectively and honestly Nicki's part felt so phoned in from her that I wouldn't mind if she hadn't shown up at all. The performance needed more work on the whole I think.

Re-playlisted on Capital. I think it's on Daytime for the first time.

Re-playlisted on Capital. I think it's on Daytime for the first time.

 

And about to enter the top 10 on iTunes!! Clean version entered the top 200 top. Wish Katy promoted on UK TV!

And about to enter the top 10 on iTunes!! Clean version entered the top 200 top. Wish Katy promoted on UK TV!

 

it's #10 for me?

#9 on iTunes !

Seriously delighted to see this going to be a top twenty hit.

 

I'm hoping Spotify continues to gain some momentum but I'm so glad how much of a positive impact the video has had on 'Swish Swish' and it really could be effective in saving this era especially with radio more likely to spin her next single more.

Hope for 'Roulette' or 'Witness' as the fourth single

In all honesty, I would maybe move on from the witness era and maybe do a re-release?

Brand new single and low key release after Roulette to tie in with American Idol. If this continues upwards in the charts, it should guarantee she continues to get radio support here. When you think about it, Bon has been her only noticeable flop in the UK.

Katy should do a Lady Gaga and release a new song to help the era ('The Cure') which did wonders for her! It got Radio back on board so hopefully Katy led the same.