The Critics' Choice winners usually have huge debuts and the full support of the industry.

 

Everyone 'cept for Ellie Goulding, Tom Odell and Jack Garratt went on to sell over 1 million with their debut albums, with at least three of them surpassing 2 million copies sold. Ellie reached the 1 million mark with her second album (helped by a reissue, of course) and Rag'N'Bone Man will also probably reach the mark soon. Until Jack Garratt, the worst performing winner was Tom Odell which still went Platinum (and had a super messed-up roll out because the album was released a long time after his hit since since it was postponed to match the US release date).

Edited November 30, 20177 yr by André

Aside from Jack Garratt that list is pretty extraordinary really. This award is really huge.

 

They generally pick pretty safe choices to be fair (again, Jack Garratt aside).

I don't know if I can see any of Mabel, Stefflon or Jorja being huge album sellers tbh. I'd say Mabel would be the safest bet.

Stefflon cos she'll snag the features to stay more in the limelight.

I’ve gone for Jorja Smith - excited to hear the result in a few days’ time (we never have to wait long to find out).

WINNER: Jorja Smith (!?)

Interesting choice, I can't see her being that big but we'll see.

Oh.

 

Literally the most disappointing outcome of the three. She's still riding the wave of appearing on Drake's album. I've only heard "On My Mind" of her own songs but it sounds like something that AlunaGeorge/Disclosure would've released in 2013. Still hoping Stefflon has a proper smash follow up to "Hurtin Me" soon.

Good winner, I hope she can go on to have some success. She has a lot of potential based on 'Blue Lights' and her Drake collab ('On My Mind' is decent as well).

surprising

Jorja is the best of the three from what I've heard so far (especially Blue Lights and On My Mind <3), not that fussed about Stefflon or Mabel honestly even though they'll likely have more commercial success

 

Good news, she is probably the one who needs the boost the most (although she is doing fine anyway) but at the same time, she is the safest choice. Imagine the statement of backing Stefflon Don.

 

If she has considerable backing - think J Hus, Stormzy or Stefflon Don, she'll have a smash single next year. And with the right exposure, she'd sell albums. I mean, there is a massive gap for a female British R&B artist right now (applies to Mabel too).

I don't like this years choice. At all.

Jorja *.* She really needs this exposure to elevate her success up a level so very pleased to see this!

The Critics' Choice winners usually have huge debuts and the full support of the industry.

 

Everyone 'cept for Ellie Goulding, Tom Odell and Jack Garratt went on to sell over 1 million with their debut albums, with at least three of them surpassing 2 million copies sold. Ellie reached the 1 million mark with her second album (helped by a reissue, of course) and Rag'N'Bone Man will also probably reach the mark soon. Until Jack Garratt, the worst performing winner was Tom Odell which still went Platinum (and had a super messed-up roll out because the album was released a long time after his hit since since it was postponed to match the US release date).

Tom Odell's album was released just a week after Another Love's re-issue and top 10 placing! It did have a messy release though, it was postponed to several months after the BRITs unlike most cases (certainly in recent times anyway with Sam, James and Rag'n'Bone Man). All things considered, I'd say he did pretty well, he was certainly the least commercial winner of the award up to that point (and I must say, he's my personal favourite, which is no mean feat when the list is so strong).

 

Jorja's an interesting pick, I loved Blue Lights but wasn't so keen on On My Mind. I remain optimistic anyway, hope she can bring something good out!!