Rick Astley released his 50 album with the same label as Kylie and went onto great success with it achieving platinum plus sales.

 

It got me thinking why Golden didn't come anywhere near as close in terms of sales which is a little baffling as Kylie had a top 40 single with Dancing, a further Top 75 entry with Stop Me From Falling and subsequent singles to follow.

Kylie toured the album, managed some great radio play and carried out extensive promotion and released on multi formats. To my knowledge, Rick didn't do any of this as extensively as Kylie.

 

That said, i am not by any means undermining the success of Golden as it has far out performed what we all initially expected and has done wonderful for Kylie.

 

My query, just trickled into my mind.

 

Probably just due to the massive hype and comeback for Rick, it was his first material in how long? plus housewives lap him up, my friend even bought it just for nostalgia reasons as he reminded her of her younger years.

 

Kylie not ever gone away she has continued with releasing albums and singles and is always in the limelight and on shows around any release. If she disappeared and didnt release an album for XX amount of years, she might have same result as Rick, not sure his follow up to 50 proved to do as well though

The follow up to 50 Beautiful peaked at Number 6 and currently has sales of around 50,000 and will most likely have Silver status at most by the time its sales completely trail off.

I missed all the hype of his return, i did hear of it but not on a big scale which was why i was more surprised by it going platinum.

The Number 1 wasn't a shock as i thought nostalgic sales helped but its chart run and sales thereafter was impressive.

 

I do understand Kylie is more constant and she is always around, i had just wondered was a trick with marketing missed with Golden in comparison to 50.

 

Rick promoted anywhere that would have him when he returned - also he got HUGE press coverage the week of album release when he was midweek #1, it was literally reported on all week - BMG reduced the download and physical to £4.99 to help it along too.

 

As others have said he had been away for a long time and his return will pretty much highly praised, his second album also on BMG and with lots more formats has struggled.

I expected the follow up to do better but it's not doing terrible either. He did extensive promo for 50 and once the press got wind of a potential number 1 they nearly ran with it daily which ignited further interest that brought in sales.