Amazing feat indeed :clap:

@1667576490794405890

 

The biggest waste of her career along with Starstruck and DWUW.

Definitely would have SMASHED with a proper push. It's still my favourite from the film.

So proud of this song. A GEM from the first second: "that arizona sky..." *swoon*

A timeless classic, despite only being a single in European markets, it's done so so so well. Proud of her!

This had big airplay success in several countries so I am not 100% buying "the non-single" status. It wasn't pushed in the US though, that much is true.

 

Love to see this

This had big airplay success in several countries so I am not 100% buying "the non-single" status. It wasn't pushed in the US though, that much is true.

It was only released in France and Italy, that ain't "several countries" and hardly makes this song an official single.

Wasn't an 'offical single' but would argue its more.a single than some singles nowadays lol

@1668276657319182337

 

:cheer:

Wasn't an 'offical single' but would argue its more.a single than some singles nowadays lol

This is probably something we can debate on forever and ever. And it is a bit of grey area.

Certified 2 x Platinum in Italy :clap:

Wasn't an 'offical single' but would argue its more.a single than some singles nowadays lol

Explain why

This song was only officially released in France and Italy, it wasn't sent to US radio (one of only three countries to include airplay as a component of its charts along with Canada and Germany), so having released this song as a single only in those two countries wasn't a smart strategy and doesn't make it an official single.

The song itself had a video was played on Radio stations here in the UK. Was on most playlists on Spotify and had heavy TV rotation. Was also in the charts for a while. Not sure what more could warrant a single without 'officially' declaring it.

The song was never officially sent to UK radio, it was never an official single in the UK, only in France and Italy where it was officially sent to radio. If the song received any form of promotion in the UK through radio or TV, it was certainly organic because of the hype of the film and had no influence from her record company on that.

 

It should be noted that just sending the song to radio has no effect on the actual charts unless it's sent to US radio where airplay is one of the components of their chart. Radio is not a component neither of the UK charts nor of any European country except Germany, which has included this format on their metrics in recent years. Anyone who understands the slightest about charts knows that radio only has an impact on iTunes these days, and, as is well known, iTunes means nothing on the charts in the streaming era, so sending a song to radio stations in random countries these days is a dumb and outdated strategy, unless you send it to US radio, where that metric will actually push the song up the charts directly.

 

It was also never performed on any TV shows, its video is just snippets of the movie and it also never had huge playlist reach and it wasn't kept for a long time on big playlists, the song was extremely organic since day one and it was never an official single since it never had an official worldwide push like any official single gets.

Lol

So basically, being an official single wouldn't have changed a thing in terms of charting?

 

We know that US pop radio wouldn't have played this anyway and it was playlisted by BBC Radio 2.

and it was playlisted by BBC Radio 2.

 

I remember this! Impact!

So basically, being an official single wouldn't have changed a thing in terms of charting?

 

We know that US pop radio wouldn't have played this anyway and it was playlisted by BBC Radio 2.

Shallow is a country song that starts with Bradley singing it, pop radio would never play it no matter how impactful the Oscar performance was. However, on adult radio, Shallow smashed, being the 2nd most successful song of 2019 at the AC format and the 11th at HAC. They should have worked Shallow on country radio instead of forcing it on pop because even Garth Brooks' cover of Shallow was successful on the format, not to mention the fact that country songs (except those by Morgan Wallen and Luke Combs) only make the Hot 100 because of the massive airplay of the country format. They missed a good meal by not sending Shallow to country radio.

 

Back to ARUTW, it's a way more radio-friendly song than Shallow, Shallow was only more successful because of the buzz surrounding the alleged affair between Gaga and Bradley, budget for being the lead single off the sountrack and the Oscar performance. If even Shallow managed to break into the overall top 10 on radio, ARUTW would have gone Top 5, hitting #1 at HAC/AC with ease and going Top 10 at pop radio with a little push from her label. Not officially releasing this song will always be one of the biggest mistakes of her career.