September 4, 20195 yr Oh Lorde. I feel like I'm one of the few people who's keeping up with this, and even I've pretty much lost interest. :(
September 4, 20195 yr Album has been pushed back to January 17th It wasn't ever a good idea to release a Louise album in Q4 and my assumption was that they either must've had a lot of confidence in the material OR just didn't care where it ended up peaking, but considering the length of the promo you'd have to wonder why they didn't just release it in August? It's not like she's suddenly going to score a hit single
September 4, 20195 yr It would’ve made more sense to push it forward than move it back since she’s not recording anything new for it. January’s also a pretty busy time to release as well.
September 4, 20195 yr Oh what a pain. I pre-ordered this ages ago. I don’t really get this strategy. I will be bored of Stretch, Small Talk and Lead Me On by the time the album comes out.
September 4, 20195 yr It’s probably because it’s likely to sell terribly . January the market is at its lowest.
September 4, 20195 yr Like i dont know anyone who cares about louise. Ever. She has about 50 fans. Tops.
September 4, 20195 yr Disappointing. 3 great singles and yet we have to wait half a year to get the album still
September 4, 20195 yr Was pushed back because of her schedule for her appearance in 9 to 5. She wants to give the album her all when it’s released.
September 4, 20195 yr It’s probably because it’s likely to sell terribly . January the market is at its lowest. Except it isn't - summer is worse! Pulling it forward would have been better if they wanted a higher peak.
September 4, 20195 yr I’d have understood the decision to pull back if she was still recording but I don’t think she is! The album seems like it’s been good to go for a while now the pre orders been up since the end of March.
September 7, 20195 yr The 4th song released from the album was released yesterday! Its called 'Breaking Back Together' and its really nice. Probably my second favourite song from Heavy Love, after Stretch.
September 7, 20195 yr Mess tbh - she’s released 4 songs from the album already and there is still another 5 months until its released. Pre-orders which have been up for 6 months must have been horrendous and as has been said it was never a good idea to release in Q4. I’ve said it before and this decision kind of backs it up - I’m really not sure who is here for Louise in 2019. She’s doing a charity gig at O’Merea for Nordoff Robbins in September - the venue is tiny (320 capacity), tickets are £10 and after a month on sale the show is still not sold out, there seems to be lack of interest in her tour too - wouldn’t be surprised if they don’t end up going ahead tbh if she’s struggling to sell 300 tickets to a show for £10.
September 10, 20195 yr I think Heavy Love should have come out in the summer, when sales are at their lowest! It will be interesting to see what else Louise does over the next 4 months to try and encourage more pre-orders. She's releasing on 17th January 2020, so the album will chart on 24th January. Here are the sales from 1 year earlier, 25th January 2019: #5 - 6,409 #10 - 5,102 #15 - 4,500 (approx) #20 - 4,100 (approx) #30 - 2,750 #40 - 2,300 (approx) #50 - 2,000 (approx) #75 - #100 - 1,250 (approx) Here are the sales from 26th October 2018 (to compare the possible sales levels had she stuck with the 18th October 2019 release date, i.e. would have charted on 25th October 2019): #5 - 14,959 #10 - 7,193 #15 - 5,293 #20 - 3,278 #30 - 2,754 #40 - 2,269 #50 - 1,945 #75 - 1,425 #100 - 1,167 Finally let's have a look at the sales from 30th August 2019, just to show that summer sales are typically lower than in October or January: #5 - 5,321 #10 - 4,084 #15 - 3,016 #20 - 2,688 #30 - 2,187 #40 - 1,833 #50 - 1,687 #75 - 1,334 #100 - 1,134
September 10, 20195 yr January is not a great time to launch a new album - January sales, albums recovering from the Christmas market, Brit Awards announcement etc., Surely she’ll be able to shift 4.5k though to go Top 15? To push the album back 5 months makes me think that they probably didn’t hit 1k in pre-orders.
September 10, 20195 yr January is not a great time to launch a new album - January sales, albums recovering from the Christmas market, Brit Awards announcement etc., Surely she’ll be able to shift 4.5k though to go Top 15? To push the album back 5 months makes me think that they probably didn’t hit 1k in pre-orders. I think it's more the fact that they know at this point that nothing is really taking off from the album, so they'll put everything into getting decent first week sales and then they'll abandon it like with the Claire Richards album.
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