January 22, 20205 yr Signed CD is up to #7 on Amazon :wub: The unsigned version has also climbed to #124, which is the highest it has been in quite a long time. Pretty sure it was only in the 700s area earlier today.
January 22, 20205 yr ^^ I hope the record company rush copies to Amazon as it says on mine it won’t ship until Saturday so will miss the cut off for the charts this week
January 22, 20205 yr If it misses the Top 10 it wont be down to the lack of effort. They are pushing the album as much as they can and are working for that Top 10 placement.
January 23, 20205 yr I really hope Louise can hold on to the Top 10, but I have a feeling that #11 is the best she'll manage, or maybe #12. Definitely no lower than #12 though. When Eminem unexpectedly released his album on Friday, I wrote in a group chat on Facebook "I'm preparing myself for Louise to be #11 i.e. would have scraped Top 10 without Eminem surprise release :cry: (watch her actually end up at #19 or something x)", so I'm rather :drama: that #11 might actually come true after all. If only she had released a week earlier! As of Wednesday's midweeks she had sold 5,225 (an increase of 254 copies from Tuesday's mids). This is already enough copies for her to have made it to #8 last week, and there's still two more sales days to go. Sales of #8 - #12 last week: 08. 5,101 - Sheku Kanneh-Mason, London Symphony Orchestra & Sir Simon Rattle 09. 4,714 - Post Malone 10. 4,688 - Rod Stewart 11. 4,624 - Tom Walker 12. 4,255 - Coldplay ... typical! Louise had already sold 4,338 copies in her first 2 days on sale, more than Coldplay sold in 7 whole days to place at #12 last week, yet that's where Louise may end up herself on Friday. It's kind of hard to predict Louise's final sales figure. I'm hoping that Thursday's mids shows healthier sales thanks to the album's price cut. Then she has the HMV signing, and also an appearance on Good Morning Britain. There's also the possibility that some sales from her store haven't been registered in the mids yet, because her deluxe CD and the white cassette were not in stock for a few days (an order I made on Monday was only dispatched on Wednesday evening, but I've heard from a couple of other fans that they ordered earlier than that and have only had their items dispatched yesterday too). Maybe she can push it to ~6,000 as a final figure? 6k would still be too far behind what this week's #10 is on track to sell - Harry Styles is on course to claim that position, with possibly as many as 6,800 sales (I estimate that 5,300 of that figure will be from streaming units). 6k is possibly enough to keep Louise ahead of DigDat (who is looking to approach 6k sales too, with almost all of that being thanks to streaming...) Here's Louise's Heavy Love sales split, up to Wednesday's midweeks: 3,487 CDs 664 12" Vinyl 579 Downloads 392 Cassettes 103 Streaming Units I feel like she's been a bit let down by the cassettes. Both the standard & deluxe cassettes cost £8 each (or £10.50 with postage), which has probably put some people off finding them a worthwhile purchase? It also highlights that not many people have been swayed into buying the expensive bundles, given that cassettes are included in all the bundles. I think no more than £5 each would have been a more appealing price point, or £8 for both. Selena Gomez's Rare album had a bundle of 3 cassettes on sale for £10.50 and a signed art card, and that clearly enticed people given that she sold 5,122 cassettes. Nevertheless, Louise currently has the 2nd best selling cassette album of the week! She also has the 3rd best selling CD, 3rd best selling vinyl and the 8th best selling download. It seems like she'll reach #4 in the Albums Sales Chart and #3 in the Physical Albums Chart. Sadly but predictably she is only the 184th most streamed album out of the 200 albums that feature in the mids. Relatively strong pure sales just isn't enough to keep up with albums that are generating thousands of units from streaming, not when she's probably only going to get ~160 sales via streaming for the whole week (at a push). It doesn't seem fair or comparable to me that DigDat's album's streams will end up being roughly the sales equivalent of Louise selling all those pure copies... but oh well, that's the situation. By the way, her original release date of 18th October 2019 (i.e. charting on 25th October 2019)... the #10 album in that week sold 5,341. I know we can't say for sure that Louise would have sold as strongly in that week as she has this week, given that she would have had 12 weeks less of pre-orders. Although having said that, I have a suspicion that her pre-orders would have been quite weak in November/December. Perhaps if she had stuck to October & did the same level of promotion as she's done this week, she would have ultimately sold roughly the same anyway. We'll never know! Sorry for the essay, but hopefully some of you find the information interesting!
January 23, 20205 yr Albums with release dates where there’s a lot of other albums out the same week often get unlucky! Like a weeks difference can often mean something could be #8 one week but #12 the next. To be fair I think she’s still done well. Streaming is obviously what’s playing a part in her official peak being lower because those who’ll overtake will have better streaming but the fact she actually released an album what had original material on it and is on course to at least chart top 15 I think is impressive! I do hope she can get that top ten placing though.
January 23, 20205 yr Yes, on other weeks with her existing sales it is more than enough to secure a Top 10 placement. This week is just that bit tougher. The signing tonight should really help her sell some extra copies although is 500 sales realistic for a signing?
January 23, 20205 yr Totally agree on the bit above regarding cassette prices - they are a novelty item, cheap to produce and can boost sales significantly. They should definitely be around the £4.99 price point or bundled together, artists are starting to push them as full priced formats which is never going to work long term in the same way that vinyl has taken off. They are pure novelty/hardcore fan collector items and will remain that way.
January 23, 20205 yr Cassettes are purchased by only hardcore fans of an artists and i would think most are never actually played.
January 24, 20205 yr She has outsold Emma Bunton hasn’t she which is a surprise ? Not quite, but fairly close - Emma sold 6,674 copies to reach #11. A week earlier that was enough for #9, a week later she would have managed #8. So annoying! Still #8 in the mids today, she could hold on to the top 10? I have my doubts :( She's still on course to sell 6,000, but Mac Miller, Harry Styles and Billie Eilish are very close behind her and will have 2 days of streaming to be added. Totally agree on the bit above regarding cassette prices - they are a novelty item, cheap to produce and can boost sales significantly. They should definitely be around the £4.99 price point or bundled together, artists are starting to push them as full priced formats which is never going to work long term in the same way that vinyl has taken off. They are pure novelty/hardcore fan collector items and will remain that way. I really wish they'd gone with that sort of price, I'm sure that would have attracted many more impulse purchases. Having it for over a tenner once you factor in postage is a price that would make a hardcore stan question whether they can justify buying it lol. I feel like having the deluxe CD as a store exclusive might have been a mistake too? I would have had the deluxe CD available in HMV/Amazon, but without the signed post cards and slip case. Post cards and slip case could have been kept as the 'store exclusive' element. Didn’t Kylie sell hers for one pound ? The lowest I remember was £5 + £2.50 postage for her original Golden cassette!
January 24, 20205 yr Officially in at #11! Even though I expected it, I am still a little gutted because #11 is an extremely frustrating position to land at. Regardless, I think she's done really well, and I'm so happy with the quality of the album - and that's the main thing for me. Other positions: #2 - Official Independent Albums Chart Top 50 #3 - Official Physical Albums Chart Top 100 #3 - Official Vinyl Albums Chart Top 40 #4 - Official Albums Sales Chart Top 100 #6 - Official Scottish Albums Chart Top 100 #9 - Official Album Downloads Chart Top 100
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