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His strategy isn't very clever for getting attention for the album. IDC is a huge hit but CM went under the radar despite being pretty ok as a song and now this is another song that is most likely going to be overshadowed by IDC. I bet there will be "fourth single" during the release week already.

Edited by SKOB

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His strategy isn't very clever for getting attention for the album. IDC is a huge hit but CM went under the radar despite being pretty ok as a song and now this is another song that is most likely going to be overshadowed by IDC. I bet there will be "fourth single" during the release week already.

Khalid's a big name now, I can see this debuting at #1 tbh.

Edited by WhoOdyssey

I should have continued that post that I think the album might have done even better with just one song out beforehand. Interesting to see how this turns out in terms of the album sales/consumption.

Edited by SKOB

The album is going to be massive regardless - how many big artists have major multiple #1 singles from an album these days? Not many. 'I Don't Care' is much stronger than 'Cross Me' and has a much bigger feature.

 

It will be interesting to see which track is the 'cherry picked' one, my guess is it will be the Eminem and 50 Cent collab - possibly Bruno Mars as well.

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Yeah I think the next one they push will be South of the Border (feat. Camila & Cardi B) or Blow (with Bruno Mars & Chris Stapleton).

 

 

sure they have to push the camilla/cardi b one at some point
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Actually really like this! 3 out of 3 for me so far on this album, which I'm really surprised by.

 

I reckon this song will be absolutely massive, potentially #1.

The bendy sound in the instrumental is very chilled style ATB. Maybe this is why they were playing 9PM (Till I Come) in the studio in one of Ed’s recent Instagram videos, he’s found the pitch bender!

 

It’s a pretty good song on first listen, better than I Don’t Care, not as good as Cross Me.

I don't find it particularly catchy, heard it 3 times and still don't know how it goes

hear new Ellie once and was already singing along Hate me hate me

It's not terrible but again it's really really bland, I like the production and instrumental too but the song is forgettable as a whole :(
I don't find it particularly catchy, heard it 3 times and still don't know how it goes

hear new Ellie once and was already singing along Hate me hate me

 

Having listened to both songs, I can't believe I'm saying an Ed Sheeran and Khalid track is better than an Ellie track... and it pains me to say it, but in this particular instance it is. I think that's probably more of an indictment of just how low Ellie has sunk here though.

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