How would you have handled the single treatment to the Romance era?

 

Existing era-

Senorita released

Liar + Shameless released together

Cry For Me released

East released

Living Proof released

Album released

Its tricky cause none of the singles scream massive hit to me, other than señorita of course. But if I had to choose I'd stick with señorita and claim this as the lead single. Then I would have gone for Liar as single 2 (which I think could have actually done well if all the promo singles hadn't been released) and then Living Proof for the third single before the album release, which definitely should not have been in December. Summer would have been ideal due to the type of music. I'll never understand why her team thought it would do well at this time of year.

There was absolutely no reason to release Liar and Shameless at the same time. It was supposed to be her 'comeback' single and all momentum was lost pretty much instantly because Liar was being pushed on playlists and radio and Shameless was the one that had the - amazing - music video. They then released the video for Liar and it was a mess with no replay value and threw out too many other singles after it. Complete disaster as these are pretty much issues anyone with common sense would have picked up on.

 

I'd have went for Senorita followed by Liar (with a better video) then Shameless then My Oh My. Completely miss out the singles in between.

I’d personally have kept Senorita the same and then opt for My Oh My with a stellar video and proper streaming/radio/performance push. Living Proof for the winter single and then Liar being a moderate sized hit in the spring

Senorita, then Liar as a single in October but only Liar not the 5 buzz tracks

 

then My Oh My in Jan, with the album following in Feb

 

 

1. Liar (August)

2. My Oh My (January)

- Romance release (February) -

3. This Love (March)

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4. New single / Romance re-release (October 2020)

 

I'd have told her to keep it and release a better album tbh

My oh my legit could have been huge and i thought it would have

I'd have told her to keep it and release a better album tbh

 

This tbh. MOM has grown old quick but it had hit potential. Liar did too. The rest of the album is just not worthwhile. It will be interesting to see where she goes with CC3. Her label best find some features for her to stay relevant with because I think she'll need them.