Debuts at #78 with 98,993 streams.

Ouch that’s not ideal

I.....

 

Was expecting more if I’m honest

Hmm I wonder if they should’ve waited until January to release it all together?

That's a very underwhelming debut, but I'm not going to panic until Jan when the video is released and it starts getting more airplay/I assume Nathan's team will be pushing it hard around then. We'll see.

 

Def expected a higher debut though.

I do like this but it's basic bop material really. I think it'll probably be a Top 20 hit or potentially low Top 10 in the new year like This Is Real did.

It’s doing ok on Apple up to 36...

 

It’s still got a good lead over 3 on iTunes..

 

I don’t think it’s utterly terrible just been lost with attention towards SM and Christmas

Yeah, the iTunes lead is really great actually. If it weren't for Liam, they'd have a big lead at #1. Apple looking promising too, even though that Spotify debut is shockingly bad. I guess time will tell.

It's also the 3rd highest debut behind:

 

AJ Tracey (this would never have had a higher debut than him, imo) and a Miley Cyrus promoted album track (which is obviously receiving major hype atm).

 

I think it's just down to people starting Christmas early this year and not bothering with NMF and just getting their Christmas decorations up etc.. The impact date isn't until Jan so no cause for concern right now (and it's performance on Apple Music & iTunes tells me that it's obviously connecting with people)

 

(Still a much lower debut than I'd have expected though)

I absolutely love this song. BUT, I feel they should have held off releasing It until the new year. I know it’s more Nathan’s track but SM is doing so well which will be hindering it and also if it was to split focus from SM that’s not what they want just now either. Hope it smashes in the new year. The vocals are superb on it.

Dance songs are weird though... they either take off straight away or take a couple of months. Nathan's team have the intention of pushing this after Christmas. I assume the earlier release is just to get some familiarity to it so that it's in the prime position to take off?

 

Tbf, I don't really know how dance acts manage their songs as I don't follow them (genuinely seems to be a new one every other week that randomly takes off lmao). I just think, with this one we (really) have to be patient and trust that Nathan and his team know what they are doing/have a plan in place. I genuinely can't not see this becoming a big top 5 smash. It seems to be in line of what the public usually love from these dance artists to me lmao (only difference being that this has a more melodic chorus!)

i don’t understand the strategy of putting it out there now if they have no intention of pushing it til after. especially as sweet melody is still smashing. why not wait until the new year? is it to get on new year’s eve playlists etc?

i don’t understand the strategy of putting it out there now if they have no intention of pushing it til after. especially as sweet melody is still smashing. why not wait until the new year? is it to get on new year’s eve playlists etc?

Because Nathan hasn’t had a song out in a while. This is his song so his team will go ahead with the plan they had regardless of what Little Mix currently have. Granted there was probably a discussion regarding Sweet Melody but I don’t see it hindering Sweet Melody’s performance.

Because Nathan hasn’t had a song out in a while. This is his song so his team will go ahead with the plan they had regardless of what Little Mix currently have. Granted there was probably a discussion regarding Sweet Melody but I don’t see it hindering Sweet Melody’s performance.

 

but even taking little mix out of the equation, i don’t understand why they would want to release a track when it’s going to be swallowed by the influx of christmas songs.

but even taking little mix out of the equation, i don’t understand why they would want to release a track when it’s going to be swallowed by the influx of christmas songs.

Songs released around this time never do well during their first few weeks, cause of Christmas, and once Christmas is over the remaining songs left in the top 50 are usually the newer songs that were released in December and then they increase. So it’s a smart move, it’s just important for stans/chart followers etc to remember that songs won’t rise much during this time

35 on AM with 10 Christmas songs above.

35 on AM with 10 Christmas songs above.

Thats actually very good!

It’s doing fine it’s just that Christmas is dominating

Yeah, we all knew this would happen! The only thing slightly bothering me rn is that Spotify debut tbh

Christmas should have its own chart 🤧

The strategy for dance releases is so inconsistent. There seems to be no pattern to their releases aha. They either take off instantly, take a few months to take off or just don't bother. :lol:

 

I struggle to tell with them lmao.