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These days, many artists are lucky to manage 2 weeks in the Top 100 - it's the unfortunate thing about artists who experience frontloaded physical sales and don't have a big streaming presence.

 

Obviously 2-21-81 is disappointing compared to their previous albums, but there's nothing much to keep this afloat with the public. Currently no single being played on Radio 2, for instance. Hopefully any future promo and the tour will help it achieve some more sales down the line.

 

What the Future Holds Pt. 2

(2 copies sold pre-release)

17/09/21 - #02 - 25285 [21011 physicals (17781 CDs, 2406 Vinyl, 824 Cassettes) | 3568 Downloads | 706 Streaming]

24/09/21 - #21 - 3261 [2405 physicals | 461 Downloads | 395 Streaming]

01/10/21 - #81 - 1412 [958 Physicals (933 CDs, 18 Vinyl, 7 Cassettes) | 201 Downloads | 253 Streaming]

Total: 29,960

 

Its sales chart run is 2-5-16.

The lower sales are the more worrying point! Tears and Future Part 1 achieving more sales in first week than this has in 3 weeks is pretty bad. I guess they should stick to later in the year releases from now on. Although we desperately want that 20's #1 the sales are far more important.

They are worrying, very worrying.

This album has more formats that without, the album would be on much lower sales.

I query why people have not bought this album especially those who bought part 1 and why they haven't bought part 2.

Is it they are unaware of the album or were they disappointed with part 1 and decided against buying part 2.

Just my two cents, but naming the album as part 2 isn't wise, unless it's a piece of work created during the same sessions. There will always be people who consider "part 2" less important just because of the title.
The lower sales are the more worrying point! Tears and Future Part 1 achieving more sales in first week than this has in 3 weeks is pretty bad. I guess they should stick to later in the year releases from now on. Although we desperately want that 20's #1 the sales are far more important.

I think we have to consider that the previous two albums had different things going for them though. 2017 was a proper comeback so it had a lot of hype, plus streaming wasn’t overwhelming the album chart quite yet, while pure sales were stronger than now, so that made things easier for them. What the Future Holds Pt 1 was essentially another comeback because it came three and a half years later, plus it was released in Q4, so purchases for Christmas were occurring!

 

Pt 2 is truly their first “we’re an active group” album since they reformed, only 10 months after the last. Released in Q3, no single at radio after the first week, and no ongoing promo. There’s really nothing going on to attract the public to buy it after a couple of weeks. I’m kind of surprised they’ve even managed 1000+ pure sales in week 3!

 

Many artists these days would be very lucky to do 25k in the first week or even manage 3 weeks Top 100. Earlier this year an album fell from #1 to #113!

 

Lots of the albums directly above or below Steps this week had 1000 - 1500 streaming sales. Steps just can’t compete with that. Lots of artists physicals/downloads are a “one week wonder” but then they remain consistent with streaming. That’s sadly what Steps lack.

 

If we see Part 2 as an extension of Part 1, they’ve had almost 110k album sales this “era” overall, maybe we can look at it like that.

Just my two cents, but naming the album as part 2 isn't wise, unless it's a piece of work created during the same sessions. There will always be people who consider "part 2" less important just because of the title.

A few of the tracks were written/recorded during the Part 1 session!

 

The original plan was to have What the Future Holds (2020 album) released in late Spring/early Summer 2020, with a deluxe re-release following in winter 2020. One song that they definitely sat on for a while was A Hundred Years of Winter.

 

When they changed their plans because of covid, they decided to expand on the bonus tracks they had & create a full new album out of it. I believe ultimately they’ll have sold more albums by doing a new product than going with a deluxe. Part 2 has already outsold Tears deluxe.

The Part 2 title may give the vibe of left over songs from the original release which may be off-putting.

Another title may in hindsight have been better.

20 years ago Radiohead had their Kid A/Amnesiac era - two albums from one sessions, but both sold well because they were marketed as a separate albums and were titled differently. Well, there's nothing they can do for the title at this point so it's a bit unnecessary I admit.

 

I think we have to consider that the previous two albums had different things going for them though. 2017 was a proper comeback so it had a lot of hype, plus streaming wasn’t overwhelming the album chart quite yet, while pure sales were stronger than now, so that made things easier for them. What the Future Holds Pt 1 was essentially another comeback because it came three and a half years later, plus it was released in Q4, so purchases for Christmas were occurring!

 

Pt 2 is truly their first “we’re an active group” album since they reformed, only 10 months after the last. Released in Q3, no single at radio after the first week, and no ongoing promo. There’s really nothing going on to attract the public to buy it after a couple of weeks. I’m kind of surprised they’ve even managed 1000+ pure sales in week 3!

 

Many artists these days would be very lucky to do 25k in the first week or even manage 3 weeks Top 100. Earlier this year an album fell from #1 to #113!

 

Lots of the albums directly above or below Steps this week had 1000 - 1500 streaming sales. Steps just can’t compete with that. Lots of artists physicals/downloads are a “one week wonder” but then they remain consistent with streaming. That’s sadly what Steps lack.

 

If we see Part 2 as an extension of Part 1, they’ve had almost 110k album sales this “era” overall, maybe we can look at it like that.

 

I do wonder how it would have done if it had been a deluxe surely not 25k in first week so I think you are right that it has sold more altogether than it would have done as 1 album. Probably 90-100k album sales overall by this point.

What is the combined total for Tears on the Dancefloor and the deluxe edition?
125k

Combined what the future holds is only about 20k behind but will close the gap a little so overall sales are on par.

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