Posted October 6, 20213 yr Spice Girls sign/announce global multi year merchandise deal with UMG Bravado which includes touring. https://www.musicweek.com/labels/read/spice...-bravado/084285 Spice Girls launch new merchandise as part of multi-year global deal with UMG's Bravado by Andre Paine October 6th 2021 at 8:01AM The Spice Girls and Universal Music Group have announced a new exclusive worldwide partnership through UMG’s Bravado division. The expansive, multi-year deal will see Bravado represent the band across merchandising, direct-to-consumer products and campaigns, touring, brand and retail licensing and distribution. The deal comes ahead of the 25th anniversary of their debut album Spice later this month. The Spice Girls and UMG are releasing an expanded anniversary Spice 25 album, featuring previously unreleased songs, demos and mixes on October 29, 2021. The original album was released on November 4, 1996 on Virgin Records. The first Spice Girls Wannabe 25 Merch capsule collection is now available, including a mug, anniversary hoodie and Wannabe distressed vintage T-shirt. Bravado is UMG’s provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. The deal marks the first time in two decades that licensing rights across all channels have been assigned to a partner. The Spice Girls and Bravado will deliver new products and capsule collections to retail partners around the world. Spice Girls said: “We are so excited to be working with Bravado again, especially in this our 25th anniversary year and are looking forward to collaborating with the team.” Richelle Parham, president of global e-commerce and business development, Universal Music Group, said: “We are thrilled to partner with the Spice Girls, to create new and exciting product lines and to expand the band’s connection directly with their loyal superfans. We will also engage with our global retail partners to bring their iconic brand, style and empowering message to fans and stores internationally. Bravado will work closely with UMG operations around the world on the launch of Spice 25 and beyond, to expand their legacy and cultural impact for years to come.” Rachel Redfearn, VP A&R and brand management, Bravado, said: “The Spice Girls’ impact on popular culture cannot be overestimated. They stand for positivity, inclusion, bravery and diversity. All delivered in a bold, fun and energetic package. This message is as relevant today as it was in 1996… maybe more so. Bravado’s alliance with this most iconic of bands will allow both existing and new fans the long-awaited opportunity to be a part of the legacy. The breadth of rights granted for the first time in two decades gives us the vehicle to truly celebrate their legendary status.”
October 6, 20213 yr Spice Girls sign/announce global multi year merchandise deal with UMG Bravado which includes touring. https://www.musicweek.com/labels/read/spice...-bravado/084285 That’s positive news :w00t:
October 6, 20213 yr Author This is good news, it confirms the commitment to the sort of 3 year plan of 25th anniversary. It also finally links the girls and a record label properly, working together properly. It's an all encompassing deal including touring and new campaigns so it has the door open to sort out a tour or new music. My biggest gripe for years is the girls were always separate from a label now they are properly working with one so it can only be a positive thing. Edited October 6, 20213 yr by sammy01
October 6, 20213 yr Spice Girls sign/announce global multi year merchandise deal with UMG Bravado which includes touring. https://www.musicweek.com/labels/read/spice...-bravado/084285 I remember a similar article from a couple of years ago.
October 6, 20213 yr Author I remember a similar article from a couple of years ago. I'm sure you don't as it's the first time in 20 years the girls have signed the rights exclusively to one company encompassing everything. They didn't do anything like this in 2019 or since their heyday. https://www.mirror.co.uk/3am/celebrity-news...ouring-25148736 Edited October 6, 20213 yr by sammy01
October 6, 20213 yr Voodoo might be getting a little confused with the modest deal that was made for the 2019 tour??
October 6, 20213 yr Author All you need to know is this is global and signed by the 4 (not Victoria) ;)
October 6, 20213 yr All you need to know is this is global and signed by the 4 (not Victoria) ;) But Merch and stuff will still be 5 like Spice 25?
October 6, 20213 yr This seems like a positive and exciting deal! It'll be interesting to see what else they release over the next few years.
October 6, 20213 yr I remember a similar article from a couple of years ago. No, they signed up to a tour/representation company, not to do with merch.
October 6, 20213 yr No, they signed up to a tour/representation company, not to do with merch. Oh yes. I remember it now. I found the article: https://www.musicweek.com/live/read/the-spi...with-caa/077769
October 6, 20213 yr Yeah, I think because the article mentions tour, people are confusing it. This new deal is for *merch* including merchandise that will be produced around tours, but this company wont be the ones producing a tour if that makes sense...
October 6, 20213 yr Author But Merch and stuff will still be 5 like Spice 25? The deal was signed by the 4, I'm sure Victoria won't be stopping them using 5 piece pics though. She didn't stop them in 2019. This is basically so that when the tour rolls around in 2023 they can take proper advantage of it globally. In 2019 you couldn't actually buy anything in stores merch wise even though H&M, topshop etc were selling baby, sporty and so on t-shirts and even champagne glasses it wasn't any official merch and they missed out on a huge amount of money. Also Universal being properly involved means any music tie ins will be done properly and thought about beforehand like spice 25. Not like the GH picture disc which was only an after thought by Universal as they weren't involved in the tour or any of the planning. It makes sense for Universal to sort the music/merch side for everything going forward. Have it all under 1 umbrella and in liason with the girls team. Edited October 6, 20213 yr by sammy01
October 6, 20213 yr This actually made it onto the news here in Ireland this morning which is good, the spice 25 also got a plug in the bulletin.
October 6, 20213 yr This actually made it onto the news here in Ireland this morning which is good, the spice 25 also got a plug in the bulletin. This news is attracting quite a few articles! Somehow it never ceases to amaze me how much attention they get, even for a business move like this. https://twitter.com/billboard/status/1445719992859725827 / https://www.billboard.com/articles/business...m_medium=social https://www.nme.com/news/music/spice-girls-...al-deal-3063863 https://variety.com/2021/music/news/spice-g...ary-1235081996/ https://www.musicbusinessworldwide.com/univ...he-spice-girls/ And I also found this odd article that refers to them as "The Spice Ladies" throughout it - https://www.newsrobin.com/commons-bravado-s...rise-worldwide/ - :lol:
