Posted November 28, 20213 yr There has been a lot of discussion about Adele's opening week sales with 30 and whether it was 'good' or 'bad', without an awful lot of context seemingly been used. I wanted to attempt to do this, as since Ed Sheeran's 'Divide' album (the last really big opening week & total seller) the album sales market has dramatically reduced and all releases need to be compared with the current market as opposed to 5 or 10 years ago. To put the opening week of Adele's 30 (261,856) in contextual relation to 25 (800,307) (Incidentally both albums entered the year-to-date charts after 1 week at #3): Looking at the best 1 week sales of other artists in comparison: In the 5 years before 25 was released & up to Divide, these were the biggest 1 week sales: ÷ Ed Sheeran 671,542 Progress - Take That 518,601 Christmas - Michael Buble 317,114 Loud - Rihanna 248,934 Midnight Memories - One Direction 237,338 A Head Full Of Dreams - Coldplay 235,975 In the 5 years before 30 was released (since Divide), these were the biggest 1 week sales: ABBA - Voyage | 203,909 Ed Sheeran - Equals | 139,107 Eminem - Revival | 132,000 Ed Sheeran - No.6 | 125,031 Liam Gallagher - As You Were | 103,000 Coldplay - Music Of The Spheres | 101,045 25's nearest two challengers (Ed & TT) sold 84% and 65% of it's opening week 30's nearest two challengers (ABBA & Ed) sold 65% and 53% of it's opening week Beyond that, every other album released in these time periods sold half or less of both 25 & 30 in their opening weeks. In context, Adele's opening week dominance over the rest of the market appears similar with 30 as it was with 25. Edited November 28, 20213 yr by rundmck
November 28, 20213 yr I do think this is the best way to look at things, thanks for doing the work ^_^
November 28, 20213 yr Great post, definitely shows you what a monster seller Adele is in context of the current market!
November 28, 20213 yr Thanks for putting the work in for this. It’s great to have a bit of perspective.
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