It's almost quicker to ask, which acts who started before 2010 have not lost their singles chart relevance (excluding old Christmas songs and one-off revivals of classics like Kate Bush):

 

David Guetta, Taylor Swift, Beyoncé, One Republic, Lady Gaga, Adele, Elton John (with help from friends), Calvin Harris, Miley Cyrus, Coldplay, P!nk...there aren't many though.

 

Even fewer pre 2000s, which shows the ageism of the industry now I guess. Because in the 90s there were quite a few 60s and early 70s stars still having hits.

I suppose Selena Gomez too, which even feels like a reach but then Lose You To Love Me was her biggest hit to date and could see her having a hit when she comes back too.

You say that now, wait until (Did Somebody Say) Just Eat is at #1!

Inadvertedly probably my most streamed song this year :arrr: :lol:

Funny how most comments up until now focus more on female artists losing their relevance than male artists as such. It got me thinking, how long would it take given the remark that Bjork made previously, for someone like Dua Lipa to become irrelevant? She has had two eras now and plenty of features during that time too. Is she nearing the end of her career based on this historic trend for new artists or is she one of the rare exceptions to the rule?

 

Dua can go either way. Her arena tour was successful, but cannot see her being very versatile musically, which does not help when aiming at lengthy career.

 

I think it's because male acts tend to have lasting careers rather than females sadly - Drake, The Weeknd, Harry Styles, Ed Sheeran, Lewis Capaldi, George Ezra ... the list goes on.

 

While there is a male dominance in the charts, for everyone of those you mention there are 10 of Gareth Gates's, Jeremy Jordan's and Terence Trent D'Arby's.

 

Again, I think on this forum female artists become more dominant because we tend to follow them even after their chart careers have gone down the drain... male artists that stop having hits tend to not be discussed here and on other similar pop forums (exception for Darius, RIP).

While there is a male dominance in the charts, for everyone of those you mention there are 10 of Gareth Gates's, Jeremy Jordan's and Terence Trent D'Arby's.

 

Again, I think on this forum female artists become more dominant because we tend to follow them even after their chart careers have gone down the drain... male artists that stop having hits tend to not be discussed here and on other similar pop forums (exception for Darius, RIP).

There aren't too many I can think of that had chart dominance and lost it. The only prominent ones I can think of are Charlie Puth, James Arthur and Sam Smith (who is non binary anyway) and even they still get the odd hit here and there.

Dua can go either way. Her arena tour was successful, but cannot see her being very versatile musically, which does not help when aiming at lengthy career.

 

I'm interested to see how she follows Future Nostalgia, I think she's in a very similar position now to how Katy Perry was at the end of the Teenage Dream era. She'd have to mess up pretty spectacularly to end up on a huge decline, which hopefully she doesn't!

I'm interested to see how she follows Future Nostalgia, I think she's in a very similar position now to how Katy Perry was at the end of the Teenage Dream era. She'd have to mess up pretty spectacularly to end up on a huge decline, which hopefully she doesn't!

 

I think she'll face the same issue that Ava Maxx has - she doesn't strike me as very versatile and I could see her having a harsh drop-off because of that.

 

(You could argue that her decline has sort of started with We're Good and Love Again)

Edited September 16, 20222 yr by tommie

Ava Max is an excellent shout tbh. For someone who caught the nation’s attention with a #1 debut single just a few years ago to now struggling to get anywhere near the Top 75 with her music, unless it’s a Tiësto collab. She is one who I think does have talent but it’s a case perhaps of following the same trends that have already been done. It all feels a bit rinse and repeat with her music which could explain her lack of identity as an artist and subsequently lack of hits of late.

It feels like although Ava has had a few decent-sized hits under her belt, she never fully established herself. I thought she might have been getting somewhere around the time of 'My Head & My Heart' but I guess it wasn't to be.

 

I'll never get over 'Maybe You're The Problem' bombing. :cry:

Edited September 16, 20222 yr by Jessie Where

I doubt Dua will fall off as harshly as Ava did, who I agree, never really established herself sadly.

 

I'd imagine worst case scenario she will get a Top 10 single and a #1 album in a low sales climate with following singles not doing as well.

Oh I agree - I think Dua's first single of her next album will do "ok" at least, but I could see the follow-ups struggling and leading towards a downwards trajectory.

It's almost quicker to ask, which acts who started before 2010 have not lost their singles chart relevance (excluding old Christmas songs and one-off revivals of classics like Kate Bush):

 

David Guetta, Taylor Swift, Beyoncé, OneRepublic, Lady Gaga, Adele, Elton John (with help from friends), Calvin Harris, Miley Cyrus, Coldplay, P!nk...there aren't many though.

 

Even fewer pre 2000s, which shows the ageism of the industry now I guess. Because in the 90s there were quite a few 60s and early 70s stars still having hits.

That’s a good point too, just because artists were more relevant in the past doesn’t mean that they can’t resurface in the future and potentially form a new fan base. OneRepublic haven’t had a major hit in many years, and this year is the first Top 10 single since 2014 and it was thanks in a large part to being featured on a mainstream movie. It’s been proven over recent years to be one way or reviving an artist’s relevance just like Lady Gaga with Shallow in 2018, Justin Timberlake with Can’t Stop This Feeling in 2016 and even Pharrell Williams in 2013 with Happy. So it could happen for another forgotten artist again in the future.

I think she'll face the same issue that Ava Maxx has - she doesn't strike me as very versatile and I could see her having a harsh drop-off because of that.

 

(You could argue that her decline has sort of started with We're Good and Love Again)

LOL not Ava Max. Dua carved out an interesting and credible sound with Future Nostalgia, her and The Weeknd brought back disco and synth pop into the mainstream. You can't compare her to Ava and say that she's not versatile when she DID THAT after a pretty run of the mill sound with her debut.

 

Dua has the 2 most streamed albums by a female artist of all time and is consistently in the 3 most streamed female artists DAILY. It would take a Witness like mess for her to suddenly be vulnerable to a rapid decline in popularity. Love Again and We're Good were the 7th and 8th singles from the era and were never going to smash without taking off on TikTok and promo (both will easily clear 500 million streams on Spotify anyway which is really good going for "an flop")

'We're Good' was actually a brand new song though...

'We're Good' was actually a brand new song though...

And because it didn't go top 10 at the peak of Levitating's popularity she's suddenly in decline now?

I think if 'If It Ain't Me' was pushed instead of 'We're Good', that could've gone Top 10!

And because it didn't go top 10 at the peak of Levitating's popularity she's suddenly in decline now?

 

If you can show me where I said that, I'd be very grateful.

 

I think if 'If It Ain't Me' was pushed instead of 'We're Good', that could've gone Top 10!

 

This was actual insanity, even 'That Kind of Woman' was right there as well.

 

I don't think 'We're Good's floppage will affect her, although I do perhaps think she could've done without those two underwhelming collabs she got involved in this year.

If you can show me where I said that, I'd be very grateful.

My post was in response to a poster who did suggest that

I don't think Dua will see a decline any time soon. Love Again was the umpteenth single released from Future Nostalgia and didn't get as big a push as the others, and while I really like We're Good, it's clear that a lot of people didn't and that it didn't resonate with the general public much. But I don't think one underperforming single says anything about her future career.

 

Future Nostalgia and the majority of its singles were HUGE, she is a proven streaming force, and this will all set her up very well for a strong era again next time if the material is good. She's the closest thing the UK has had to a proper big superstar 'pop girl' for a long time imo.

Shawn Mendes went from a #1 a few years ago to a one week top 40 entry this year. Uncertain whether to write him off yet but his previous song didn't even make top 40 and when the likes of Ed and Harry are dominating he's suffered a little bit. Who knows it might be a little phase but he could be another of those that scores a hit every now and then rather than bagging top 10's/ 20's almost consistently.

Edited September 16, 20222 yr by Roba!