Sounds awful to me.

 

https://corporate.uktv.co.uk/news/article/u...-u-a-new-brand/

 

Launching in Summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV's family of free-to-air channels will become U&Dave, U&DRAMA, U&YESTERDAY and U&W.

 

UKTV's pay channels Alibi, Gold and Eden will transition to U&alibi, U&GOLD, U&eden at a later date, uniting the full network under the U brand.

 

New logos can be seen here

https://www.broadbandtvnews.com/2023/11/29/...-identify-as-u/

Edited November 30, 20231 yr by Mark.

Yeah I don't like these single letter rebrands, first twitter, now this.

Bring back music Channel U