They key is playlist support

Right Now Lorde has great playlist On Spotify, nothing on Amazon

New Benson is the other way around

Only the big tiktok hits do well everywhere cos they dont depend on playlists

Yeah i noticed spotify is more likely to push Crappers and hip hop and not always easy to find artists I like more Pop style if not big big releases on day 1

2 minutes ago, Bjork said:

Only the big tiktok hits do well everywhere cos they dont depend on playlists

I've thought about this for a while...

If TikTok hits do well, is it because after hearing the song on TikTok people then actually seek the song out to listen to, ask Alexa to play it, or put it on their own playlists. Which means it is genuinely a popular song rather than just being something that is passively listened to through a playlist?

That's better, isn't it. Because it means they are hits because people want to listen to them.

I saw a guy on TikTok mention that hits are hanging around longer not just due to streaming but because radio are in tandem keeping the big streaming hits on their playlists longer too (you only have to look at Radio 2 to see how previous 5 week runs have now become 8/9). And obviously Heart and Capital are hanging onto stuff forever and a day.

And the other big reason is that a lot of songs are doing well in their niches and little pockets of fans online and go mini-viral for a bit, but there haven't been many true crossover hits released this year that have managed to capture enough attention from different audiences to really get the streaming numbers we saw this time last year. If you think about the big hits last year, they could have all comfortably fit on all kinds of radio stations. Espresso, Die With A Smile, Good Luck, Babe, APT., Austin, Birds Of A Feather etc were MOR or chilled enough to fit just as well on Radio 2 etc but commercial and with enough Gen Z appeal to be on the contemporary hit stations. And it seems these days that you have to really have that true crossover appeal of multiple audiences to get the big numbers (which is why Christmas stuff does so well of course), especially now that rap hits don't seem to rack up the numbers that they used to. The days of Sprinter getting days of a million plays on Spotify feel alien now.

And if you look at the recent releases, nothing really has taken off to that extent that has that really wide ranging audience appeal, apart from Ordinary and Messy, which have in turn been the two biggest hits of the year. As more and more people continue to use TikTok, it seems things are becoming further fragmented in terms of the music used on videos as people are taken off in all sorts of directions by their own algorithms, so what we get is loads and loads of quite popular songs but few with really massive and enduring popularity. A positive side effect of all this is that a lot of smaller artists are able to build solid, loyal fanbases without ever scoring a hit and do mini tours, whereas in previous eras they just wouldn't have had the same avenues of exposure for their music.

Which is why I think it's so crazy that against this backdrop, people are calling out songs like The Giver and Azizam as flops, when actually they have done so solidly in this new status quo were are in. I truly think the only artists around right now who are going to slam straight in at No.1 with their new singles without any shadow of a doubt are Taylor Swift and Harry Styles, or Adele but I'm honestly not even certain of that now. There aren't many really reliable 'hit machine' superstars around right now, that can get a hit without going viral on TikTok first.

Heck didn't alex have the highest streaming day of the year with only about 700k , hadn't we had multiple songs with over a million at this point last year (or was espresso a couple weeks later)

17 minutes ago, 777666jason said:

Heck didn't alex have the highest streaming day of the year with only about 700k , hadn't we had multiple songs with over a million at this point last year (or was espresso a couple weeks later)

Yeah last year we had the endless autoplay chat whenever a song was at the top and doing well.

2 minutes ago, ElectroBoy said:

Yeah last year we had the endless autoplay chat whenever a song was at the top and doing well.

Which says more about the Spotify algorithm that's what's actually genuinely doing well

3 minutes ago, 777666jason said:

Which says more about the Spotify algorithm that's what's actually genuinely doing well

Could do with a fair few songs rising up - even if it is through autoplay.

The Spotify chart is so stale right now

2 minutes ago, ElectroBoy said:

Could do with a fair few songs rising up - even if it is through autoplay.

The Spotify chart is so stale right now

Totally agree 🙌

Spotify

01 [01] Alex Warren - Ordinary (573,636)

03 [04] Ravyn Lenae - Love Me Not (314,101)

07 [07] sombr - undressed

08 [08] sombr - back to friends

12 [11] Lorde - What Was That

13 [13] WizTheMc - Show Me Love (228,769)

15 [19] Benson Boone - Beautiful Things

23 [23] Ed Sheeran - Azizam

25 [26] Benson Boone - Sorry I'm Here For Someone Else

29 [27] Charli xcx - party 4 u

51 [56] MOLIY - Shake It To The Max (FLY) - Remix

53 [73] Benson Boone - Mystical Magical

63 [67] Blood Orange - Champagne Coast

65 [47] Sleep Token - Damocles

70 [61] Addison Rae - Headphones On

73 [83] Ely Oaks - Running Around

98 [103] WizTheMc with Tyla - Show Me Love (103,225)

132 [183] Sonny Fodera & Clementine Douglas - Tell Me

158 [182] Skye Newman - Hairdresser

168 [RE] Nathan Dawe & Abi Flynn - Here In Your Arms

182 [RE] ROLE MODEL - Sally, When The Wine Runs Out

200 [168] Jack Black - Steve's Lava Chicken

Edited April 30Apr 30 by ElectroBoy

again Show me love is #2 when combined

Can't believe Ed been stable for 5 days this is an outrage 😤

yes underperforming in a very stable way hahah ☠️

actually I think every big name is in danger of underperforming like Ed, I'm sure it would be the same for Adele

even Taylor would be in danger... actually with Fortnight, it got to #1 on the power of her gigantic fanbase

but the song didn't go viral on tiktok and so the song was not a 10-week #1

I reckon the future #1s will be random songs that go viral on titkok, mostly unknown or little known artists

like we've seen in the last few months with the big hits (Messy, Ordinary, That's so true, Sailor song etc)

How many 10-week #1's Taylor has had in the past though?

31 minutes ago, Sour Candy said:

How many 10-week #1's Taylor has had in the past though?

She’s been #1 on the UK singles chart for 10 weeks total in her whole career.

Ordinary still 10k above last week. I wonder what about the other platforms.

11 minutes ago, Liam S said:

She’s been #1 on the UK singles chart for 10 weeks total in her whole career.

And 6 of those were 'Anti Hero'!

17 minutes ago, Liam S said:

She’s been #1 on the UK singles chart for 10 weeks total in her whole career.

So you basically proven their comment right she has Never had a 10 week number 1😅

I don't think Fortnight's relatively little time spent at #1 is an indicator of Taylor's star power declining at all, I think it's just largely not quite adored on the scale Anti-Hero was. There's still every chance she'll score another hit that big with the next lead single IMO.

I also think that people miss the point with Taylor completely, CS and AH aside she isn't exactly known for long running hits , people tend to stream and purchase her music as a body of work hence more of an albums artist

Edited April 30Apr 30 by 777666jason