Although we can all agree that the Mayhem era was a huge success, I feel that it could have been pushed harder as a whole with my single releases & music videos.

This is how I would have dealt with the era to give it more longevity in the upper part of the charts:

August 2024: Die With A Smile (to build up the anticipation for the Mayhem Era)

January 2025: Abracadra

March 2025: Garden Of Eden

March 2025: Mayhem album release

May 2025: Vanish Into You

August 2025: How Bad Do U Want Me

October 2025: The Dead Dance

October 2025: Mayhem Re-issue with 5 brand new tracks, including The Dead Dance

December 2025: Shadow Of A Man

This era definitely deserved to be pushed more with singles & visuals. I would have done the following promo stints:

Coachella 2025

Glastonbury 2025

Grammy Awards 2025 (Debut performance of Abracadabra]

Copacabana 2025

Saturday Night Live, March 2025 (Garden of Eden & Killah performances)

The Jimmy Fallon Show, April 2025 (Performance of Vanish Into You/Perfect Celebrity)

Graham Norton Show, October 2025 (Interview & performance of The Dead Dance/ZombieBoy)

Either an ITV or BBC special airing in June 2025: Interview & 3 performances: Abracadabra, Vanish Into You & Blade of Grass

Grammy Awards 2026 (Performance of The Dead Dance/Shadow Of A Man

Brit Awards 2026 (Performance of Vanish Into You/Shadow Of A Man)

Mayhem Ball: June 2025 - October 2025; February 2026 - June 2026

Edited Wednesday at 15:392 days by Rep_101

I like your ambitious thinking here. However, the radio moves so slowly these days that it isn't really worth releasing several singles in such a short period of time. I kinda wish they had made a video for either How Bad or Vanish though.

53 minutes ago, Sour Candy said:

I like your ambitious thinking here. However, the radio moves so slowly these days that it isn't really worth releasing several singles in such a short period of time. I kinda wish they had made a video for either How Bad or Vanish though.

I guess that's true but I was just thinking more on the visual side of things. As we know, a good video can help boost a song on the charts, especially if they play the Taylor game & make it Spotify & Apple exclusive for the first few days or a week even.

The promo slots sound amazing but she has to be invited to do Glastonbury so maybe she wasn't, especially since she did Coachella already.

Mayhem did decent but I don't agree it was "a huge success" by her standards

The fact that die with a smile was literally tacked on and retroactively made a single because disease were only mildly successful in comparison yes abracabra recovered the era well but then she kind of moved on fast after release when there we loads of potential singles right there

I disagree, any era that has multiple top 40 hit singles and hits #1 on both sides of the Atlantic, then is supported by a huge sold out tour, not to mention has one of the biggest hits of the year on it... is a huge success. 🤷

Could it have been even bigger, yes. Is it huge compared to her peak success, no. Did it outdo her last era, yes. Compared to many of her peers (cough cough Katy) she is still having huge success that most artists would kill for.

3 minutes ago, 777666jason said:

Mayhem did decent but I don't agree it was "a huge success" by her standards

The fact that die with a smile was literally tacked on and retroactively made a single because disease were only mildly successful in comparison yes abracabra recovered the era well but then she kind of moved on fast after release when there we loads of potential singles right there

I think they should have at least pushed How Bad Do U Want Me as a single in the spring. With the comparisons that were being made with Taylor Swift (particularly the 1989/rep eras), it would have got alot of curiosity listens which would have eventually helped turn it into a hit. Radio would have also have lapped that up as a single.

I feel the same with the Chromatica era. I knew covid put a stop to alot that was planned for that era but they still could have pushed a couple more singles just to help shift the album. That era should have personally have went like this:

Single 1 - Alice: music video being a dark theme to mirror Alice in wonderland

Single 2 - Rain On Me: perfect video as it was.

Single 3 - 911: same video, showing that GaGa gets pulled out of Chromatica when she's revived.

Single 4 - Free Woman: video showing GaGa free from all the trauma & living her best life

Edited Wednesday at 18:311 day by Rep_101
Added more content.

Just now, Rep_101 said:

I think they should have at least pushed How Bad Do U Want Me as a single in the spring. With the comparisons that were being made with Taylor Swift (particularly the 1989/rep eras), it would have got alot of curiosity listens which would have eventually helped turn it into a hit. Radio would have also have lapped up that as a single.

Yes agreed that or Garden of Eden was frustrating she basically abandoned it after release until the deluxe there were multiple singles right there 😢