It is simply stupid that singles that sell extremely well are not available at supermarkets.

 

I mean stupid for the supermarkets. How many customers have gone through the doors of Virgin or HMV instead of Asda or Tesco to buy Leona Lewis? Customers who might have bought a lot more.

 

The success of the Tesco exclusive Katie Melua & Eva Cassidy single is a first and I believe it will change the dynamic of how singles are sold.

 

Supermarkets will be falling over themselves to get exclusive deals.

 

The attraction is not so much the actual sales generated from the CDs (zero if it is a charity single) but the publicity an exclusive deal can bring.

 

But some of those customers who go out of their way to buy an exclusive CD in Tesco might be regular Asda or Morrisons customers, who could discover Tesco for the first time and make the switch.

 

Now supermarkets have given up stocking the top 40, one-off deals that could sell well and be a useful PR tool could be a way forward for charity singles, novelty records, TV tie-ins, or new performers hotly tipped for success.

 

Established singers could get exclusive deals. There could be a solitary 'single of the week' or of the month in a supermarket chain. Supermarkets could line up their own festive singles to compete against each other for the number one slot.

 

If this happened, there would even be good reason to create supermarket own-brand music lables.

 

You could have a TV reality show (not X-factor as it is so successful) sponsored by a supermarket with an exclusive marketing deal for the winner.

 

All a little fanciful? Or a serious possibility?

Well if Katie & Eva DO make it to No.1 on Sunday, I hope Tesco's (and other supermarkets) take note! as they'd be stupid not to see the potential, because we have seen a dip in physicals since the supermarkets have pulled out.

most of the genral public won't go out to their local HMV just to buy a single, but if they happen to stumble accross somthing whilest doing there weekly shop, it would probably be lashed in the trolly! (which I guess is whats happening with the Melua/Cassidy CD)

 

ALSO do we know if the supermarkets will be stocking the X Factors single this year??

ALSO do we know if the supermarkets will be stocking the X Factors single this year??

 

Most likely

 

i saw walk this way in tesco's on riverside drive

but its for charity this [what should be a quite horrid] single so normal rules dont apply

I cant see singles being sold in tesco - how would they know if it will sell well - unless they put it out a week after its been out

I cant see singles being sold in tesco - how would they know if it will sell well - unless they put it out a week after its been out

 

My exact question.

I cant see singles being sold in tesco - how would they know if it will sell well - unless they put it out a week after its been out

 

They don't and not all singles sold in Supermarkets will be a runaway hit, but they would have more chance of a hit than stocking all the top 40 or all the top 20. But how does Tesco know if a set of paint brushes for 1.99 will sell well? What Tesco and Asda etc does know is that most of the top 40 don't sell well as a widget and they are not worth stocking. Tesco shows with the Melua/Cassidy song they can market a single that is a hit that nobody here predicted. As has been said, if they only have one single being promoted in a merchandising stand, they have a single that has no competition. That gives it a head start. Look at Prince. An exclusive deal to give his last album away with a newspaper. I don't see why a supermarket cannot do an exclusive deal with an estabished act. It may not sell, but in some instances it will have a better chance in Tesco than everywhere else. A novelty record may create PR opportunities, media reports that would be worth more than the cost of stocking the item.

Edited December 12, 200717 yr by Bond Bug

Sounds like hell... Haven't supermarkets got enough control over consumer behaviour as it is? Balls to them!

Totally agree with ScottyEm - this is the worst idea in the history of music retail. Why you should want to put ideas in the head of supermarkets who are already destroying record chains across the country by selling chart CDs as loss leaders is beyond me.

Tescos only sell charity singles and X Factor singles.

 

I'm fine with them selling charity ones, but I just think it's hardly surprising that the X Factor winner gets to be No 1 if their single is sold in shops where no other single is sold. Like the rest of the competition; it's totally contrived.

Sounds like hell... Haven't supermarkets got enough control over consumer behaviour as it is? Balls to them!

 

 

Totally agree with ScottyEm - this is the worst idea in the history of music retail. Why you should want to put ideas in the head of supermarkets who are already destroying record chains across the country by selling chart CDs as loss leaders is beyond me.

I agree with you two. I'd hate for Tesco to have the control over the music charts that they do over the book industry (where it's getting harder to get published, where most of the nation read the same 10 books etc.)

I like Tesco selling albums - they have some old ones in there now and again for real cheap!

 

And I noticed Sophie Ellis Bextors recent one in there - although its not in the top 40 - or whatever they still have it out - which is cool of them hehe

This topic could be potentially deep heated. Tesco are persistently in the wrap, only a mile down the road from me the local town are undergoing a petition and I think I'll sign up! The general public need to get in unison before they lost self-identity!

Wierdly my Asda have got loads of the Spice Girls - Headlines singles. I guess they thought they were onto a winner there and have probably lost a lot of money!