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Style is probably my favourite song from 1989, so the fact there is a stunning music video to go with it is perfect :yahoo: it's really beautifully shot as well with the broken mirror pieces- I thought that was a really clever idea, I love it a lot :wub: :heart:
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Really disappointed with this video. Agree with one of the posters above, I envisaged a video with a similar vibe to Teenage Dream (the song). The visuals in this video just don't fit the song. They imagery is too slow and dark, and in my opinion do not capture the same feeling and energy as the track, namely a free and upbeat one. Should've been something on the east coast highway, or at least cute like the Target advert. I do blame the director, who is clearly a filmmaker rather than a music video director. I'd say Style ranks as one of her worst music videos, which is bitter considering Style is one of her best songs ever.
I'd argue though that "Style" isn't all that similar to "Teenage Dream". I think they have similarly exhilarating choruses, but imo in "Style" there's an essential tension in the verses that just isn't there on "Teenage Dream", and I think that's what the video tries to capture.
I'm not a huge fan of the video but you cannot deny that the imagery is stunning. Buzzfeed have written a great article on it.
I'd argue though that "Style" isn't all that similar to "Teenage Dream". I think they have similarly exhilarating choruses, but imo in "Style" there's an essential tension in the verses that just isn't there on "Teenage Dream", and I think that's what the video tries to capture.

 

For me though, that tension is sexual - in a sexy, anticipatory kind of way. The dark visuals last throughout, save for the flashbacks during the final chorus (which is the best moment of the video). I do realise that Taylor may have wanted to paint a picture in light of that relationship currently, but it's a bit of a cheap shot. As she said in an interview about the song, the art form should capture the zeitgeist of the feeling as it was then, rather than now.

 

And the video is flopping as a result: Blank Space had double the amount of views as Style at this point of release. I'm certainly not hitting replay like I did with BS.

I think it was always gonna be hard to follow "Blank Space" :lol: I do see your point though. The visuals don't really translate the push-and-pull between the verses and the chorus in the song.

 

To be fair though, I never really thought her videos before "Blank Space" were essential in appreciating her music, and I think part of that is because this era is the first time her singles truly dominated the conversation (she's had legitimate smashes before but I'd argue they didn't so singularly command attention until this era), and I guess now, especially after "Blank Space", she's kind of expected to make Pop Star Videos all the time which has never really been her strength.

Style has grown on me so much over the last couple of weeks. Actually such a good single choice and fee video is her best yet tbh.
This really isn't as infectious as the previous two singles. I like it, but when you compare it to 'Blank Space', it's kind of boring.
haven't had the chance to hear it yet as I have yet to upload 1989 onto my ipod but if it's as good as the first 2 singles, I will love it
Really loving this song after seeing the video, and glad she's left it a bit more time and not rush releasing it. Another chart smash I think.
Artists rarely perform new singles on the Brits, last time she performed 'I Knew You Were Trouble' which was the equivalent to the 'Blank Space' of this era in terms of timing.

It should hopefully still go top 10 (on iTunes at least), it's still only C-list on Radio 1 and it's gaining quite consistently on iTunes! I did hope it would take off as quick as 'Blank Space' but when you've sold so many albums it's very difficult to sell lots of singles as well as you get further into an album era (unless you are Ed Sheeran or Sam Smith of course).

 

Of course at this stage streaming would really help as I'm sure 'Style' would be top 10 on streaming by now considering how well 'Shake It Off' did on Spotify. I feel like Taylor is "in" with iTunes and Apple though (especially after reports of Apple buying her record label), I wouldn't be surprised to see their new streaming service get Taylor as an exclusive or something to help it take off.

What is she performing?

 

Blank Space

I was expecting her to perform 'Shake It Off' which has more than had its time, so I'm glad about that at least.

 

'Style' will probably get some kind of boost from it anyway.

Blank Space

:cheer:

 

To be honest I would prefer a blank space performance over style (it would be amazing though if she could perform all 3 at the end of the show though)

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