As much as I love Ed it is kinda boring to just hear one artist in half the chart. I totally agree that the timing of releasing NMSS is terrible

It said on Wikipedia that it was LM and Anne-Marie 😂😂😂 probably wrong then 😭

Out of the top 100 on iTunes. Mess.

Thanks to Drake though, right? :drama:

 

FFS. The timing is incredibly frustrating! I know I shouldn't be worried (and I'm really not) I'm just annoyed as to why they couldn't have chosen a better time to release it?

 

They really should've gone for 'Oops' seeing as radio were half on board with that anyway and (if true) they could've released the video to help it out whilst they're in the US touring, then come back here, release the remix of NMSS, wait a week or so, release the video, get airplay on board and then promote it on BGT and stuff!

I think the main issue with this is that as a post album release the video needs to be out sooner than later. Hair was heading for a nasty fall a few days after release but the video release saved it.

Out of the top 100 on iTunes. Mess.

This is bleak. The video really needs to be released this coming week.

Surely this has to smash? I think it might be my favourite Little Mix song, certainly the best on Glory Days :o

Might be a good idea to release another single.This isn't doing well.

Patience.

Might be a good idea to release another single.This isn't doing well.

 

Okay I wouldn't go this far! It's just a slow rider, it isn't getting airplay right now, and this is just how it is for songs people don't hear. No other single off the album would be doing any better or any worse at this point.

How much longer do you all think we'll have to wait for the video? I worry if they wait too much longer the little radio play they are getting will disappear

I have to admit I'm very concerned. This is a great song and deserves to get at least Top 10. Now that Touch has gone Platinum I think Mixers in the U.K. need to switch their focus to NMSS. Surely it can't be long until they release the MV

Touch is still a big UK hit.Don't think any other song can be a hit until Touch starts losing momentum. Touch is #5 on UK airplay this week.

Touch is still a big UK hit.Don't think any other song can be a hit until Touch starts losing momentum. Touch is #5 on UK airplay this week.

 

+ it's still top 20 without the Ed & Drake songs on Spotify

 

they really did release this too early but we shouldn't worry yet.

91 in the mids today

91 in the mids today

 

That chart run is looking abysmal right now... -_-

off the capital playlist after 3 weeks of not really playing it, due to its under-performance

 

 

I actually think they should 59p it on Friday

They should have waited until the release of the video, but I'm sure the release of the video will help.

I know it's VERY early days for the single but this does seem to be doing quite disappointingly so far unfortunately :( I agree the best move is to reduce it to 59p and maybe try and get an advertisement on Spotify/iTunes hot songs etc.

Even if this does flop I doubt this'll do them any harm in the long term, they'll still be huge :lol:

It randomly rose like 30 spots in the past hours and is back at #100 on iTunes. Does anyone know if it was played in and advert or used in a show on TV or something or was it just a good jump based on some radio spins?