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This has now dropped out of top 40 on US iTunes though...

 

Also #53 on Spotify there so safe to say that they shouldn't invest in this.

That’s mainly because they’re focusing their energy on “...Ready For It?”. Help boost sales and streaming there so that radio stations can take notice and play it more. That’s what’s gonna grant her that longevity.

Promo singles are normally frontloaded and then float down to the bottom until album release time or when they become a single. They were probably waiting for this to be released to see if the GP would resonate with the song, which they didn’t. Then, BAM. RFI single announcement. They just didn’t want another Unconditionally/Dark Horse situation.

 

So much for keeping us in suspense. Team Swift, I’m on to you.

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Loved this! Really great video <3

 

Original Lyrics:

“And I’ve got a boyfriend, he’s older than us/ I haven’t seen him in a couple of months/ My reputation precedes both of us.

'I go through phases when it comes to love' in place of the 'my reputation' lyric until that then also got repalced

 

  • 3 weeks later...
I heard it on R2 a few weeks ago. I'm annoyed they've added it though, the R2 audience aren't exactly Taylor's target demographic to begin with but this song is probably one of the worst to try and sell the album to a bunch of over 40's
Should've done 'New Years Day' and had it on the playlost over the xmas freeze, so that when it came to New Year, R2 could hammer that.
Radio 1 have playlisted it and the label discounted it. It’s the next single.
Maybe Ed’s team made her delay End Game since hes pushing Perfect right now and doesn’t want another era of Sheeran-Saturation
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NO FFS. :////

 

I love it but there's about 10 better options for singles :drama: this era is so messy urgh :( Hopefully End Game does to this what Dark Horse did to Unconditinally

l m a o

 

I can see what the label is playing at (re: avoiding Ed overkill) but considering it will probably go #1 for a couple weeks and then dissipate into recurrency in the course of the next 5-7 weeks, I don’t understand why they couldn’t have just held on to End Game and then released it after the holiday freeze?

 

I’d hope the US is a lot smarter than this, although considering Ready For It is pulling an Unconditionally, releasing this would be like when Katy released Birthday at this rate.

This is probs in my top 5 on the album but it is not a single, oops
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l m a o

 

I can see what the label is playing at (re: avoiding Ed overkill) but considering it will probably go #1 for a couple weeks and then dissipate into recurrency in the course of the next 5-7 weeks, I don’t understand why they couldn’t have just held on to End Game and then released it after the holiday freeze?

 

I’d hope the US is a lot smarter than this, although considering Ready For It is pulling an Unconditionally, releasing this would be like when Katy released Birthday at this rate.

The rumours seem to be that Gorgeous is a Europe-only single atm so hopefully the US is smarter than this!

The rumours seem to be that Gorgeous is a Europe-only single atm so hopefully the US is smarter than this!
That’s weird. I thought End Game was on track to being a radio single in France?
End Game would do better than Gorgeous in the UK too though, so...why?
  • 2 weeks later...

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