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It's cute! Jury's out on whether I think it will be a hit though, hopefully it builds into one over the weeks.
Hmm, not sure. It's ok I suppose but a bit boring. It's not the all out undeniable banger I was kind of expecting her to launch the era with, maybe it just needs a solid few listens and it'll creep up.
I’ve never been a big fan but love this on first listen 🕺🏼

Is this definitely the real single then? Can't see it doing well.

 

It's okay, good album filler, but I really expected more for the first single. :(

Is this definitely the real single then? Can't see it doing well.

 

It's okay, good album filler, but I really expected more for the first single. :(

 

My thoughts exactly, it’s being sent to US HAC radio on 29th October, the thing is if she released a pop / dance song then I think it would get lost especially during the Christmas period, I would have preferred a collaboration instead of this but I’m hoping it becomes a hit, I doubt it but it looks like UK radio will support her!

This is a crucial single for her where she needed to properly hit it out of the park.

 

I know she's achieved some decent success, but I feel like most of that has been as a featured artist and she's far from cemented herself enough to get it wrong leading off the second era.

 

It's frustrating, she has such potential as a popstar.

amazed at the cold reception, think its great, the verses being kinda slow and then bang comes the chorus like a hammer, love the contrast

HOW GOOD IS THIS.

 

SLEEPING ALONE AND I'M STARTING TO FREEZE

It’s not doing well on iTunes in the slightest worldwide, not even managing top 200 in Australia or USA and this is seen as her comeback single! It’s already falling in Sweden!

 

The fact that it’s struggling to go top 40 on iTunes depite being heavily heavily spammed, wouldn’t surprise me if it never managed top 150 on UK Spotify tomorrow.

this is absolutely terrible! so boring and not a way to return

 

what are her team thinking?!

It's brilliant!! I was expecting more of a banger but I'm not disappointed at all, it's got a great vibe. Not surprised at the slow start, it feels like there's not really been much hype for her return, but I think she'll have no issues when airplay starts anyway.
this is absolutely terrible! so boring and not a way to return

 

what are her team thinking?!

 

The same team that chose ‘So Good’ as the single to promote the album.

I LOVE THIS 👀

 

Although, this isn't probs the best for lead single, but either way, I'm sure it'll end up being some sort of hit for her. I feel like this definitely sounds like a fan fave in context of the album that by single 3, people will be screaming for this to be single 4 and be disappointed when she ends the era or worse... releases 'So Good' pt 2.

 

It's sounds quite refreshing in todays climate of dance and urban tracks.

Second on NMF.

 

Khalid is first on the cover and the first song. I wonder how far done she is in USA?

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