Posted March 13, 20196 yr http://www.musicweek.com/talent/read/2019-...revealed/075335 Artist Marketing Campaign • The 1975, Dirty Hit/Polydor Records • Michael Bublé, Warner Bros Records • Christine And The Queens, Because Music • George Ezra, Columbia Records • Ghetts, Caroline International • The Greatest Showman, Atlantic Records • Tom Grennan, Insanity Records • Sheku Kanneh-Mason, Decca Records • Kylie Minogue, BMG • Mumford & Sons, Island Records • Sigala, Ministry Of Sound Recordings • Jorja Smith, FAMM/The Orchard PR Campaign • Anne-Marie, Atlantic Records • BTS, DawBell • George Ezra, Inside/Out • Ghetts, Caroline International • Jeff Goldblum, Decca Records • Linkin Park/Mike Shinoda, Halestorm PR • Little Mix, Simon Jones PR • Manic Street Preachers, Hall Or Nothing • Kylie Minogue, Murray Chalmers PR • Now That’s What I Call Music 100, Borkowski • Taylor Swift, Stoked PR • The 1975, Polydor Records
March 13, 20196 yr Don't know what the likelihood is for Kylie/BMG to win either of these but it would be thoroughly deserved. The Golden era was such a great campaign, treating to us to plenty of singles and performances and other exciting things along the way to make it a really special time in Kylie's career.
March 13, 20196 yr They really put the work into the marketing of this album and done what they could to reach out to potential buyers.
March 13, 20196 yr They really put the work into the marketing of this album and done what they could to reach out to potential buyers. Definitely! They obviously know Kylie isn't marketable to young audiences anymore so have adapted their selling strategy in a way that still presents her as relevant and gives the fans lots to take in and enjoy. They're doing the same with Dido at the moment who has probably been more present this era than the previous two put together!
March 13, 20196 yr Golden was tailored to the audience they knew who may potentially buy the album and that doesn't fall into the younger demographic. It was clever marketing and it worked. I think many artists will now use the same strategy as we saw with Golden and also with Dido's current release.
March 13, 20196 yr They did a terrific job with Rick Astley too. They just seem to get it, in a way that Parlophone didn't seem to when it came to the Kiss Me Once era.
March 13, 20196 yr Ya they really did a great job with Rick astley, its unlikely kylie will win but it would be great if she did but at least she got nominated.
April 8, 20196 yr Some strong competition but I think Kylie/BMG should be well within the running - the campaign was handled perfectly in terms of exposure, key media, online activity, formats etc., especially following on from a flop era and declining sales.
April 8, 20196 yr It would be great if they win and get the recognition as they really worked so hard on making Golden a success.
May 18, 20196 yr Shame they didnt win but as you said least they were recognised. Edited May 18, 20196 yr by Feel_The_Fever
May 18, 20196 yr Who did win? All listed at the bottom of this article - http://www.musicweek.com/media/read/all-th...k-awards/076144
