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Ya its only 40k behind Golden which is available almost 3 years,

 

I'd say it's probably about 35k behind now. I'm confident it can eventually close that gap.

I think we might see a return with the next single (if there is one), and if she gets a high profile TV performance.

 

Saturday night take away is back from 20th Feb.

 

Depends on how long she stays in Aus?

 

I am pretty sure the 30th April is a more significant date than many think in terms of some other sort of release not just the real groove vinyl

Saturday night take away is back from 20th Feb.

 

Depends on how long she stays in Aus?

 

I am pretty sure the 30th April is a more significant date than many think in terms of some other sort of release not just the real groove vinyl

 

I don't think it is, I think that's just the earliest date they could get it pressed with the backlogs they have at the (very few) vinyl plants.

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Yeah I can’t see us not getting another single before then. They’re not going to keep promoting ‘Real Groove’ up to the end of April, I think that’s pretty much finished now.
Id like kylie to possible submit the performance from infinite concert that shows like saturday take away could use for a performance slot,

That would be a great way to promote any of the Disco singles on primetime shows.

Do an interview by video link followed by a performance from Infinite concert.

I’m fine with it not selling massively atm - hopefully that will mean that there will be more of an impact (even if it is only for a week or two) the next time some major promo happens.
Just curious: Are you still listening to Disco? I talked to a friend the other day who praised Disco as one of Kylie's best albums when it was released. I asked him which album tracks grew on him and which not, but he hasn't listened to Disco for weeks. I'm still listening to it almost every day, so Disco is still popular with me. What about you?

Edited by Monzo

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^ I hadn't listened in a couple of weeks but I'm spamming it again due to the rate!

 

Album is down to #72 on sales, #67 on physicals.

Love the mixture of light years ( the song) at the start of the song around especially in the first minute, i really like this,one of the best disco remixes so far ( infinite disco not included)
  • 2 weeks later...

From the latest edition of Music week:

 

BMG's Alistair Norbury has spoken about the success of the Kylie Minogue campaign and the company's streaming performance.

Speaking in the all-new monthly Music Week, BMG UK's president of repertoire and marketing reflected on how the reshaped roster - including

breakthrough star KSI - is boosting the company on DSPs.

According to Official Charts Company data, the No.4 music company grew track streams by 25% year-on-year in 2020 compared to market growth of

18%. BMG racked up 1.58 billion streams last year.

 

"We have ambitions to continue the streaming growth," said Norbury. "The type of acts and flavour of the roster will continue to include a healthy mix of

the established, iconic artists that we're known for. But after KSI's success, there's a strong appetite to start being more consistent and not have sporadic

single hits. So there will be more coming in that lane."

Kylie Minogue has grown her streaming presence, with almost seven million monthly listeners on Spotify. Norbury said Minogue has a "hunger" for

further success following three consecutive No.1 records since she signed to the company.

 

"There is a hunger," he said. "There's going to be more repertoire coming. This record lends itself very nicely to remixes, features and collaborations.

"We partnered on the successful livestream [infinite Disco] that we did with Driift. We're looking at ways that we can maintain this campaign all through

the year. There are a lot more ideas to come - and many of them, creatively, come from the artist, which is very exciting."

Disco was the No.33 album overall in 2020 with sales of 112,916 (including 9,304 from streams), according to the Official Charts Company. Globally,

Minogue's streaming on this album has grown considerably in markets including Brazil, Mexico and France.

 

"For Kylie, the worldwide streams on this album are at about three times the rate of the previous record, Golden. So last year was about, 'Can you grow

an artist to the next level?" After the huge success we had with Kylie and Golden, and then with the best of [2019's Step Back In Time], to continue that

trajectory upwards was terrific."

 

Norbury suggested that Disco was the right kind of album at the right moment during the pandemic.

"It dropped at the time when an up-tempo, feelgood record was what people needed - and you saw that with the Dua Lipa record and various other

records," he told Music Week. "So there was momentum."

While the campaign had to adjust to the pandemic, Norbury said that digital marketing ultimately helped deliver stronger comparative sales than Golden

in 2018.

 

"There is a big question mark over how we're going to go back to marketing and promoting music internationally [after Covid]," he said. "Because we're

successfully seeing sales increase without artists necessarily having to fly around the world and be everywhere at once, which is good."

Norbury also highlighted the momentum created by three No.1 campaigns from Minogue in the last three years.

"Being bold, going to Nashville and making the Golden album was exactly the right thing to do," he said. "And then in 2019, playing Glastonbury (the

legends slot) and releasing the greatest hits to have a second No.1 [with BMG]. The following year, it was about not leaving it too long (for the next

album). The lockdown almost forced her hand to crack on and do something in that time."

Kylie Minogue's label boss previously revealed to Music Week that she learned how to work with music software Logic in a home studio during the

pandemic

 

Norbury credited the "absolutely exceptional work of the BMG team and A&P Artist Management on the Disco campaign.

"Kylie is absolutely directly involved on a daily basis with what's happening," he said. "Having now worked on three releases over three years, all of which

have been No.1 albums, it means there's a real confidence and trust in the team. She's a wonderful artist to work with."

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This record lends itself very nicely to remixes, features and collaborations.

More collabs to come then? :o

Its good to see they have made headway with streaming and i would love more progression as its a killer for Kylie and so many acts like her. BMG and Kylie seen to have a very positive relationship and its working out well for both of them, by the sounds of this there is lots more to come from Disco.
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