I wonder was A one of them! serious money for an album.

I wonder was A one of them! serious money for an album.

 

Did bid on the double white label (I already have the single version from when they were up on her website) but my max was £750 and I knew it would go for £1,000+

 

Great money for charity though and the double edition is a real rarity.

I'd have loved if you got it within your budget as you are such a true collector.

Disco vinyl with signed photo back in stock at Chalkys - https://www.chalkys.com/products/kylie-mino...d-on-06-11-2020

Kylie's been spotted visiting Risk Sound Recording Studios in Melbourne. I feel like we might get a new song released later in the summer with the reissue about October.

I think if the release is October we can pretty much assume its a new album, if it was deluxe of the existing Disco they could release it much quicker.

I think if the release is October we can pretty much assume its a new album, if it was deluxe of the existing Disco they could release it much quicker.

Not necessarily, they'll be still be wanting to achieve as many physical sales as possible so I don't see why they'd aim for a summer release when they've proved from last year that Kylie can easily compete in the Q4 market.

 

I am interested in whether BMG will do a normal reissue or a Part 2 album like they did for Steps though. Obviously if they go for the latter there's a strong chance it'll reach #1 and count as Kylie's ninth #1, plus the original album has already achieved Gold and would be unlikely to reach Platinum under an ordinary reissue anyway.

If its a q4 release i would thiink it will be a part 2 like Steps did which is essentially a brand new album, going that route and if it manages it it will def count as Kylies 9th Number 1 which i would love to see happen.

Not so long ago, album reissues with extra tracks was a pretty new thing. I wonder now whether part 2 collections like the steps release will become more of the norm to boost album sales!

It's a confusing strategy in a way as based on steps release part 2 has all new songs so I dont fully understand why its not just released simply as a brand new album or maybe I'm missing the key point of doing it this way.

It's a confusing strategy in a way as based on steps release part 2 has all new songs so I dont fully understand why its not just released simply as a brand new album or maybe I'm missing the key point of doing it this way.

I think the main point is to keep the era going until they can tour and the "part 2" tag allows the two albums to remain connected in one era.

I think the main point is to keep the era going until they can tour and the "part 2" tag allows the two albums to remain connected in one era.

 

^ Exactly.

https://www.thesun.ie/tvandshowbiz/bizarre/...ears-two-songs/

 

According to this article, the reissue will feature a collaboration with Jesse Ware and an Olly Alexandra track he penned for her!

The reissue we now is real and happening and its starting to look very promising.

From Music Week: 'DISCO' has won Digital Marketing Masters award, following last year's Catalogue Marketing Campaign win.

 

Kylie Minogue's Disco campaign wins Music Week & Facebook's Digital Marketing Masters

 

If it wasn't already key to all good campaigns, last year digital marketing became the essential component to releasing records.

 

Nothing demonstrated this more clearly than the entries for Music Week’s Digital Marketing Masters competition, run in partnership with Facebook. Each one revealed exactly how these campaigns have taken on a new significance as the pandemic made digital marketing the best – and sometimes only – way to reach audiences.

 

Quick-thinking, innovation and adaptability that will change the future of marketing forever were on show right across the music industry, though our triumphant campaign was one that forged new standards. We are delighted to announce that Kylie Minogue's album Disco, released by BMG, is our 2021 Digital Marketing Masters winner.

 

“We’re thrilled to win this award, the digital campaign for Disco was a huge collaborative effort not only within BMG, but with some amazing partners,” declared Sam Hill, senior director, global digital marketing BMG. “Needless to say, we wouldn’t be able to achieve anything without the dedication, ingenuity and flexibility of Kylie herself, along with her management.”

 

Assessing the quality of this year’s entries, Facebook's Jane Kinnaird, who helped to judge the prize, said that BMG’s efforts had stood out amongst a very competitive field.

 

"It was a privilege to review all the campaigns entered,” she explained. “The Kylie entry was as slick and considered as the whole campaign. Talk about following best practice! Every facet of the launch was visually striking, engaging and it offered fans interactions they had never experienced before.”

 

Appropriately for a Digital Marketing Master, Minogue's 15th studio album was made almost entirely under lockdown conditions, so the singer embraced new technology as she recorded much of the record at home. Naturally then, she was on board to push the digital marketing campaign as far as possible.

 

“It was great to really lean into the digital space for the Disco campaign," said Kylie Minogue. "We’ve had some memorable online moments and I’m delighted that the campaign has been recognised as part of the Digital Marketing Masters 2021.”

 

Highlights of the campaign included the creation of a holographic, augmented reality filter for Instagram, a song title reveal that saw track names unveiled everywhere from big socials to niche, fan-favourite forums and livestream concert, Infinite Disco, which took place in November. Plus, Minogue herself took to the keyboard to host a track-by-track, week of release Listening Party for Disco with help from The Charlatans' Tim Burgess who has been celebrating classic records on social media throughout the lockdown.

 

“At BMG we pride ourselves on our digital capability and creativity,” said Gemma Reilly-Hammond, VP marketing, BMG UK.

 

“Launching a global campaign for such an iconic artist in a pandemic brought with it some challenges but a number of opportunities too. We all went in with our eyes open and really focused in from the outset, with Kylie and her management team, on how to bring Disco to life in the digital arena. The campaign was exceptional and with full artist engagement and some great partnerships, the team were able to deliver a number of groundbreaking digital activations. It's great to see them get this recognition.”

 

Entries for the 2021 Digital Marketing Masters were judged by Jane Kinnard, entertainment lead, creative shop, Facebook, Nick Callaghan, head of industry, entertainment, Facebook and Stuart Williams, Music Week’s managing director.

They forgot about the 'Thursday release strategy' iconic. 😜

Delighted they won, its a good win for them, i know the Thursday releases for the singles were annoying but they threw the iamspamspamamisink at the Disco release and it paid off.

Doesn't a reissue of an album need to be like 95% the same tracks or something for it to count as the same album sales wise for Disco? So she would be limited to only a few new tracks? Or did I make that up? I guess remixes would be fine. I am guessing Dua Lipa Studio 2054 would replace the original ?

Doesn't a reissue of an album need to be like 95% the same tracks or something for it to count as the same album sales wise for Disco? So she would be limited to only a few new tracks? Or did I make that up? I guess remixes would be fine. I am guessing Dua Lipa Studio 2054 would replace the original ?

 

I think you have made that up, loads of albums get re-released with several new tracks and continue the same chart run as the original album (like Dua for instance).

Doesn't a reissue of an album need to be like 95% the same tracks or something for it to count as the same album sales wise for Disco? So she would be limited to only a few new tracks? Or did I make that up? I guess remixes would be fine. I am guessing Dua Lipa Studio 2054 would replace the original ?

I think you've mixed this up with this rule:

 

Alternative formats not featuring 100% of the audio tracks (or a minimum of 60% where the remaining 40% have been replaced with alternative versions) from the standard version of the album may be combined providing it meets 80% crossover with standard album format.